Digital Marketing Specialist

Atlantic Bt

Raleigh, NC

Full Time

Mid Level

59k-82k

5 days ago

Job Description

About the Role

Atlantic BT helps clients realize their full potential through web-based solutions. We are a team of exceptional people who deliver custom digital solutions to enterprise and global businesses. We provide our employees with a rich, creative and collaborative environment to further their skills, interests, and experience in all aspects of web and application development. Our employees have significant influence in shaping their careers with input as to the technologies they want to use, types of responsibilities they want to take on, and the level of ownership they wish to accept.

Key Responsibilities

Proactively encourage and collaborate with internal teams to generate high-value, relevant content that resonates with our B2B audience.
Ensure that all content is effectively distributed and amplified across owned, earned, and paid channels (e.g., social media, email, partnerships).
Manage and grow our social media presence across LinkedIn, X/Twitter, and other relevant platforms; plan and execute organic and paid strategies to increase visibility and engagement.
Support and drive integrated campaigns that include digital advertising, SEM, and content marketing components.
Track performance across platforms, provide regular reporting, and make data-driven recommendations to enhance reach and impact.
Ensure consistent voice, tone, and messaging that aligns with our brand and positions us as a leader in our space.
Stay current on B2B marketing trends, competitor activity, and platform changes; bring fresh ideas to the table.

Requirements

3+ years of experience in B2B digital marketing, content marketing, or social media management.
Strong skillset in digital advertising (e.g., LinkedIn Ads, Google Ads) and SEM concepts.
Strong track record of driving content initiatives and amplifying organizational voice through digital channels.
Hands-on experience managing social media for brands, with a focus on LinkedIn and other B2B-relevant platforms.
Comfortable setting goals, tracking performance, and using data to guide decisions.
Excellent communication skills — both written and verbal — and the ability to inspire action across teams.
Energetic, goal-oriented, and able to work independently while collaborating cross-functionally.

Nice to Have

Experience with marketing automation or CRM platforms (e.g., HubSpot, Salesforce).
Knowledge of SEO and content optimization best practices.
Experience creating or managing paid social campaigns in a B2B context.
Previous work in technology, SaaS, or similar industries.

Qualifications

No specific formal educational qualifications are explicitly mentioned in the description.

Benefits & Perks

401K Plan with matching
Health, dental, and vision insurance
Short-term and long-term disability and life insurance
Paid-time-off package
On-site fitness facility
Fun and relaxed environment with activities like a foosball league and Culture Club

Working at Atlantic Bt

We offer a collaborative, supportive team environment that values initiative and fresh thinking. Our culture includes a fun, relaxed atmosphere with opportunities for fitness and social engagement, such as an on-site fitness facility, a foosball league, and a Culture Club dedicated to employee well-being and fun activities.

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