Digital Marketing Specialist

About the Role

Key Responsibilities

• Maintain, update, and oversee Company website, managing domain, hosting, and all technical administration related to the website.
• Update site content regularly, including texts, images, graphics, presentations, and announcements, ensuring consistency with the Company Brand Guide.
• Monitor and implement SEO best practices for visibility and optimization.
• Track and report website performance through analytics tools, providing insights for decision-making.
• Administer and manage Company social media platforms (Instagram, Facebook, LinkedIn, others).
• Manage and maintain the professional profiles of Company key figures on LinkedIn and other platforms, ensuring alignment with the Brand Guide.
• Design, produce, and publish posts, campaigns, and updates based on content provided by COO and BSP.
• Create graphic pieces for posts and campaigns in line with the Company Brand Guide.
• Manage paid campaigns, including budget allocation, execution, and monitoring results.
• Track metrics and performance across platforms, preparing monthly reports.
• Serve as community manager: respond to comments, messages, and manage public interaction.
• Develop and implement SOPs for social media crisis management.
• Design and execute strategies to drive social media audiences to the Company website and LinkedIn Profile.
• Translate institutional/scientific content into engaging social media formats to increase traffic.
• Optimize linking practices, post timing, and content packaging to increase visibility of website updates and publications.
• Track and report performance using KPIs such as website visits, click-through rates, and engagement, providing insights and recommendations.
• Develop and execute digital initiatives highlighting collaborations with sponsors, CROs, and vendors.
• Create and publish strategic posts that tag and reference partners to reinforce credibility.
• Monitor and amplify third-party mentions of the Company, ensuring brand alignment.
• Create advertising pieces, announcements, and graphic materials in accordance with campaigns and strategies.
• Update and adapt graphic materials for brochures, flyers, presentations, and digital assets.
• Support branding and communication for HR, BD, and Patient Recruitment events.
• Assist with multimedia projects (videos, photography, vendor).
• Manage vendor/agency selection, request quotes, and review agreements for external services.
• Execute email marketing campaigns using tools like Mailchimp or HubSpot, tracking results and measuring impact.
• Prepare monthly reports on website performance, social media campaigns, advertisements, and email campaigns, providing insights for continuous improvement.

Requirements

• Bachelor's degree in marketing or a related field.
• Minimum of 4 years of experience in marketing (digital and traditional) or sales in a corporate environment.
• Proficiency in Adobe Illustrator and Photoshop.
• Experience with Content Management Systems (e.g., WordPress, Webflow).
• Knowledge of SEO tools and best practices for on-page optimization.
• Proficiency with email marketing platforms such as Mailchimp and HubSpot.
• Strong ability to use analytics and reporting tools (Google Analytics, GA4, social dashboards).
• Proven ability to manage paid advertising campaigns on platforms like Google Ads, Meta, and LinkedIn.
• Familiarity with digital networking practices on professional platforms, including tagging and partner visibility strategies.
• Understanding of crisis management practices for social media.
• Excellent written and verbal communication skills.
• High attention to detail and organization.
• Ability to multitask and work after hours and weekends when needed.

Nice to Have

• Experience in crisis management practices for social media.
• Experience with multimedia projects (videos, photography).
• Experience managing vendor/agency relationships.

Qualifications

• Bachelor's degree in marketing or a related field
• 4 years of experience in marketing or sales in a corporate environment

Benefits & Perks

• Medical, Dental, and Vision Insurance
• Life Insurance (includes Will Preparation, Employee Assistance Program (EAP), and Travel Assistance)
• Short & Long-Term Disability
• 401(k) Retirement Savings Plan with employer match
• Paid Time Off (PTO)
• Paid Holidays
• Bereavement Leave
• Family and Medical Leave Act (FMLA)
• Military Leave
• Referral Program
• Tuition Assistance/Professional Development Certification Reimbursement