Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop, test, and execute B2B social media campaigns that resonate with attorneys and legal professionals.
• Build and manage a content calendar focused on thought leadership, lead generation, and client acquisition.
• Collaborate with internal marketing, content, and sales teams to align messaging and goals.
• Oversee paid social campaigns on LinkedIn and Meta platforms, optimizing for conversions and engagement.
• Monitor industry trends and competitor activity within the legal marketing space.
• Analyze campaign data to report on performance, ROI, and opportunities for growth.
• Ensure brand voice, tone, and compliance standards are maintained across all platforms.

Requirements

• 3+ years of experience managing B2B social media campaigns, preferably in legal, SaaS, or professional services.
• Deep understanding of LinkedIn and other B2B-focused platforms.
• Strong writing and editing skills with an eye for professional, compelling content.
• Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
• Data-driven mindset and a passion for campaign performance.
• Experience working with or marketing to attorneys, legal teams, or law firms is a plus.

Nice to Have

• Experience in the legal industry or legal tech.
• Familiarity with CRM systems like HubSpot or Salesforce.
• Knowledge of paid media, lead nurturing, and client acquisition strategies.

Qualifications

• Not explicitly specified, but implied: experience managing B2B social media campaigns and proficiency with social media tools.

Benefits & Perks

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance