Digital Marketing Specialist

About the Role

Key Responsibilities

• Coordinate social media planning and scheduling, local directories, paid media, and search engine marketing efforts.
• Work closely with academic divisions and departments to support the college's overall mission and strategic goals.
• Serve as the primary writer and digital marketing expert, collecting and utilizing information from various stakeholders.
• Research, gather, and prepare content for digital marketing channels by conducting interviews or meetings with faculty, staff, or students.
• Establish and maintain a library of resources and reference materials for digital content development.
• Represent the college professionally through effective communication, collaboration, and proactive engagement.

Requirements

• Bachelor's degree in digital marketing, communications, journalism, public relations, or related field.
• Three years of experience in a marketing or communications environment.
• Excellent research, interviewing, writing, editing, and proofreading skills, including knowledge of AP style guidelines.
• Experience developing social media strategies and managing successful social media initiatives.
• Experience in developing SEM strategies and managing digital media buys or certifications.
• Strong communication skills to work with diverse stakeholders.
• Ability to organize resources, establish priorities, and communicate key messages effectively.

Nice to Have

• Strong interpersonal skills and ability to work as part of a cross-functional team.
• Keen time management and organizational skills.
• Excellent problem-solving skills and sound judgment.
• Awareness of confidentiality and exercising sensitivity in sensitive situations.

Qualifications

• Degree must be conferred by the offer date or close of posting.

Benefits & Perks

• Work schedule of 40 hours plus additional hours as required.
• Flexible schedule that may include evenings and weekends.