Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement digital strategies focused on increased donor acquisition, engagement, and retention
• Create, test, and optimize email journeys and newsletters aligned with organizational goals
• Produce story-driven content for digital channels including blog, website, newsletters, and social media
• Build content marketing plans aligned with fundraising and volunteer goals, integrating email, blog, and social media content
• Assist in creating digital assets for email, web, and social platforms using templates or design tools
• Use photography and video editing tools like Canva, CapCut, or Adobe Express for social and email content
• Maintain a digital content calendar in collaboration with internal stakeholders
• Attend United Way events to create real-time social media content and post-event digital assets
• Monitor and respond to social media comments and messages, escalating as needed
• Stay informed on digital marketing trends and suggest creative improvements
• Conduct website audits to ensure content accuracy and currency
• Implement email communications plans using best practices for deliverability, list hygiene, and sender reputation
• Track and report on email, web, and social media performance metrics using tools like Google Analytics
• Analyze campaign costs and outcomes to determine ROI and recommend improvements
• Perform other duties as assigned by the supervisory team

Requirements

• A bachelor's degree; preferably in marketing, communications, or public relations
• Two to four years of digital marketing experience
• Proficiency in Microsoft Office Suite; familiarity with Adobe Creative Suite is a plus
• Strong interpersonal, communication, and project management skills
• Excellent copywriting, copyediting, and storytelling skills
• Experience developing email campaigns and audience journeys using platforms like Constant Contact or Salesforce Marketing Cloud
• Strong knowledge of social media platforms including Instagram, YouTube, etc.
• Experience with videography and photography
• Experience with content management systems such as WordPress
• Working knowledge of web, social media, and digital advertising analytics (e.g., Google Analytics, Google AdWords)
• Understanding of SEO and SEM strategies
• Knowledge of HTML/CSS for web updates
• Ability to support departmental initiatives and represent the organization at events outside office hours
• Good organizational skills, ability to prioritize multiple tasks, and work effectively under stress
• Flexibility to work variable shifts within a hybrid, remote environment
• Ability to pass background check and pre-employment drug screening
• Valid driver’s license, acceptable driving record, and proof of automobile insurance if driving on organization business

Nice to Have

• Familiarity with AP style
• Experience with content management platforms like WordPress
• Knowledge of digital advertising and campaign optimization
• Experience with Google AdWords

Qualifications

• Bachelor's degree in marketing, communications, or public relations
• 3 - 5 years of experience in digital marketing

Benefits & Perks

• Salary range of $52,000 - $54,000 per year
• Hybrid work environment
• Opportunities to participate in community events
• Supportive organizational culture that celebrates differences