Digital Marketing Specialist

About the Role

Key Responsibilities

• Responsible for collecting and deploying all content to external partners for use in paid digital marketing.
• Management of Airtable cards/G-drive folders, communication with external partners, and coordination with internal creative team.
• Track the content that performs best and ensure that the internal team has a firm understanding of best practices and what success looks like.
• Support the paid content workstreams by supporting the briefing process, sending products to content creators & tracking their orders.
• Ensure proper sign off on usage and clearly communicate usage timelines, as well as confirm follow through.
• Brief new content requirements to internal teams upon request; coordinate image refreshes such as new Performance Max assets and display ads.
• Drive campaigns by owning briefs & communications with content creators and external agencies.
• Participate in F&E photo + video content shoots to capture specific content for paid channels.
• Regularly communicate with internal teams on live paid campaigns.
• Own internal system with Customer Service team to research feedback from paid social campaigns.
• Some travel may be required.
• Handle ad hoc projects as needed.

Requirements

• 1-2 years of paid media experience within platforms such as Meta, Google Ads, Pinterest, TikTok, or YouTube.
• Proficient in Excel, Google Suite, and Shopify.
• Basic understanding of Google Analytics, Looker (or similar), Airtable, and/or similar platforms.
• Experience collaborating with external agencies with effective communication skills.
• Ability to optimize processes and track budgets and invoices.
• Experience on photo/video shoots and creating social content is a plus.
• Ability to work and collaborate in a team environment with internal and external teams.
• Creative mindset with the ability to generate new content ideas with reasoning.
• Adaptable to work in a dynamic, often ambiguous environment.

Nice to Have

• Experience with YouTube is a bonus.
• Experience with creating social content and participating in photo/video shoots.

Qualifications

• Educational background is not explicitly specified, but relevant experience in paid media is required.

Benefits & Perks

• Salary range of $68,000-$78,000.