Digital Marketing Specialist

About the Role

Key Responsibilities

• Plan, launch, and manage paid ad campaigns on Google Ads and Meta Ads, including audience targeting, bidding strategies, and creative optimization.
• Monitor and adjust campaigns to maximize performance and meet ROI goals within budget.
• Configure Google Tag Manager, conversion tracking, and event-based analytics across platforms including WordPress and Looker Studio.
• Analyze data in Google Analytics (GA4) and other reporting tools to identify trends, measure results, and inform campaign strategy.
• Collaborate with internal teams to align ad campaigns with client goals and marketing strategies.
• Create and manage automations using Zapier and GoHighLevel for lead routing, follow-up, and campaign efficiency.
• Contribute to strategic planning sessions with data-driven recommendations.
• Stay current on trends in paid media, AI, marketing automation, and emerging technologies.

Requirements

• 1-5 years of hands-on experience in paid media management (Google Ads, Meta Ads).
• Bachelor's degree or equivalent experience.
• Proven success in managing campaign budgets and delivering measurable ROI.
• Advanced knowledge of Google Tag Manager, including conversion tracking and custom event setups.
• Proficient in Google Analytics (GA4) with a strong ability to use data for campaign optimization.
• Skilled in creating and customizing performance reports using Google Data Studio / Looker Studio.
• Experience with automation and CRM tools, including GoHighLevel and Zapier.
• Ability to manage multiple campaigns and priorities in a fast-paced, deadline-driven environment.
• Strong communicator with a collaborative, team-oriented mindset.
• Familiar with programmatic and targeted advertising platforms.
• Basic understanding of website management (WordPress) and HTML/JavaScript.
• Possess a valid driver's license, reliable transportation, and an acceptable driving record.
• Ability to successfully complete pre-employment screenings.

Nice to Have

• Training or experience in graphic design principles.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance (dependent coverage options)
• STD & LTD
• FSA & HSA
• Retirement plans (401K & Roth) with company contribution
• Paid time off & holiday pay
• Employee Assistance Program