Digital Marketing Specialist

About the Role

Key Responsibilities

• Work across integrated teams to drive storytelling and community connection via social content and presence.
• Keep up-to-date with social media best practices and educate team members and clients accordingly.
• Ensure procedural, content, and strategic standards are upheld on social media platforms.
• Leverage tools like Canva, Adobe Creative Suite, and Microsoft Office to create engaging social media content (copy and visuals).
• Boost content in line with the Recruitment Marketing strategic plan, primarily on Facebook, Instagram, and LinkedIn.
• Develop and implement the company's social media plan and guidelines to drive meaningful results.
• Generate communications including strategic recommendations, industry insights, and stakeholder updates on social activities.
• Analyze social media performance data and develop reports with insights for optimization.
• Research top influencers, competitors, and industry trends.
• Assist with other team duties as needed.

Requirements

• Bachelor's degree in communications, English, Journalism, Marketing, Creative Writing, or related fields.
• 2-3+ years of experience in community management and organic social media.
• Advanced verbal and written communication skills with flawless grammar and proofreading abilities.
• Strong time management and relationship-building skills, both internally and externally.
• Strong knowledge of Microsoft Suite and Google Suite.
• Resourcefulness and ability to make quick, smart decisions.

Nice to Have

• Knowledge of Adobe Illustrator and Photoshop.
• Experience with Social Media Management Systems and social listening tools such as Hubspot and Sprout Social.

Qualifications

• Bachelor's degree in related fields (preferred but not required).
• 2-3+ years of experience in community management and social media.

Benefits & Perks

• Medical, Dental, Vision, Life Insurance, and Flexible Spending Accounts.
• Paid Time Off (PTO).
• 401K with Company Match.
• Academic Assistance and Tuition Reimbursements.
• Employee Discounts including Tickets, Retail, Mental Health Apps, and Education Apps.
• Home, Auto, and Pet Insurance.
• Employee Stock Purchase Program (ESPP).
• Short Term & Long Term Disability coverage.
• Adoption Assistance.
• Legal Benefits.