Digital Marketing Specialist

About the Role

Key Responsibilities

• Provide day-to-day web support, including content updates, page builds and ensuring brand consistency across Oshkosh digital properties.
• Track, analyze and report on web and social media performance metrics and user behavior to inform optimization and continuous improvement.
• Assist with paid media campaigns through asset coordination, tracking and reporting to optimize performance.
• Support Digital Asset Management System (DAM), ensuring materials are up to date, on-brand and easily accessible to stakeholders.
• Contribute to integrated marketing campaigns/projects including the support of creative brief development, executing assigned tasks, coordination of timelines, deliverables and collaborating with cross-functional partners.
• Develop clear, organized documentation of digital marketing activities to support accountability, visibility and team alignment.
• Partner with internal teams and external vendors to deliver branding and communications solutions that align with strategic marketing priorities.
• Bring new ideas, insights and digital best practices to enhance Oshkosh's online presence and audience engagement.

Requirements

• Bachelor's degree in marketing, communications, business or related field.
• Two to four years of relevant experience in digital marketing or a related role.
• Familiarity with web content management systems (CMS), web and social analytics tools (e.g., Google Analytics, Sprout) and digital reporting.
• Understanding of Digital Asset Management and Workflow systems.
• Working experience in email marketing platforms and campaign execution, including testing, deployment and reporting.
• Strong organizational skills and demonstrated ability to support multiple projects in a fast-paced, deadline-driven environment.
• Proven communication and collaboration skills, with the ability to partner across functions and with diverse audiences.

Nice to Have

• Knowledge of SEO, UX Design and digital analytics best practices.
• Experience with paid media platforms such as Google Ads, LinkedIn, or Meta Ads Manager.
• Strong writing and editing skills, with attention to detail and brand consistency.
• Proficiency with Microsoft Office Suite, familiarity with Adobe Creative Suite, Canva, Sitecore and/or HubSpot.
• Background in project coordination with strong interpersonal skills.
• Curiosity and adaptability, with a passion for continuous learning in the digital space.
• Photography skills and/or experience in photo/video shoot planning, creative direction and support.

Qualifications

• Educational background in marketing, communications, business or related field.
• Relevant professional experience in digital marketing.

Benefits & Perks

• Competitive total rewards package.
• Prioritization of a people-first culture.
• Opportunities to support growth and success of team members.
• Work environment that values diversity and inclusion.
• Support for reasonable accommodations for applicants with disabilities.