Digital Marketing Specialist

About the Role

Key Responsibilities

• Conceptualize, develop, and manage compelling social media campaigns for the City of Greeley social media channels including Facebook, Twitter, Instagram, YouTube, and NextDoor, that build meaningful connections and encourage engagement with the community.
• Analyze and interpret performance metrics to optimize strategies.
• Curate engaging and relevant content to boost audience interaction.
• Maintain communication and provide regular updates on campaign progress.
• Responsible for social media postings, both organic and paid, as well as web content updates and enewsletters.
• Establish external and internal relationships cross-functionally to gather information and inspiration for content that ensures consistent, professional, and accurate messaging.
• Facilitate online engagement by creating and publishing relevant content, monitoring and responding to comments, and engaging with questions to foster public participation.
• Develop, implement, report, and assess social media advertising campaigns for various projects and initiatives.
• Update the City of Greeley's annual social media tactical plan and stay current with industry trends, analytical data, and reporting features.
• Research, write, produce, photograph, and record video and audio content, collaborating with departments on multimedia concepts.
• Update content and make timely updates for city and department websites, supporting project initiatives.

Requirements

• Bachelor's degree in communication, marketing or related field.
• Three (3) years of experience in communication practices such as marketing, media relations, public engagement, or brand management.
• Proficient in writing, organizing content, and reporting outcomes.
• Knowledge of principles and best practices of social media, digital marketing, and online engagement.
• Ability to utilize project management components to schedule, lead, and facilitate communication.
• Experience assessing, monitoring, and measuring strategic communication and marketing initiatives.
• Knowledge of content creation strategies including writing, photography, video, and audio production.
• Knowledge of web content management systems, digital advertising platforms, and analytics tools.
• Skills in developing and executing paid and organic social media campaigns.
• Skills in designing and analyzing performance reports.
• Skills in storyboarding, editing, and producing multimedia content.
• Ability to communicate clearly and professionally both online and in person.
• Ability to respond quickly and appropriately to comments and questions on social platforms.
• Experience with digital cameras and basic video editing for social media.

Nice to Have

• Bilingual in English and Spanish.

Qualifications

• Bachelor's degree in communication, marketing or related field.
• Three (3) years of experience in relevant communication practices.

Benefits & Perks

• This position is benefits eligible.
• City of Greeley's Total Rewards includes health and wellness, retirement savings, discounted access to facilities, and more.