Digital Marketing Specialist

About the Role

Key Responsibilities

• Coordinate, execute, and maintain digital platforms related to business initiatives, including Sanford owned website properties and tools.
• Work closely with Consumer Marketing and Digital Marketing Strategists to create and implement campaign initiatives.
• Collaborate with IT to resolve technical web issues, conduct quality assurance, and prioritize marketing-related IT projects.
• Manage website content to ensure it remains fresh and dynamic.
• Oversee tools and technology such as Yext, SiteImprove, Conductor, and Google My Business.
• Ensure accessibility and quality control in accordance with WCAG AA standards.
• Assist in onboarding new technology platforms.
• Reinforce and build overall brand awareness and loyalty through website style and consistency.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications or related field, or 6 years of applicable experience in lieu of education.
• 1 to 3 years' experience in Marketing preferred.
• Experience with digital platforms and tools such as Yext, SiteImprove, Conductor, and Google My Business is implied.
• Ability to work closely with marketing and IT teams to resolve technical issues and ensure quality standards.
• Strong understanding of website content management and accessibility standards.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field, or 6 years of applicable experience.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) retirement plan
• Work/life balance benefits
• Generous time off package