Digital Marketing Specialist

About the Role

Key Responsibilities

• Serve as main point of contact on Paid Media Team for all International activities, and internal expert on International digital landscape.
• Collaborates with the Marketing Manager, brand management team, Sales and media agency to understand strategies for Consumer Skincare brands in international markets, and helps deliver results through brand and performance marketing.
• Coordinates with Digital Shelf Content Manager and vendors on review generation programs and share of voice.
• Participates in weekly broker meetings, wrap up meetings, monthly agency meetings, and bi-weekly international marketing alignment meeting, ensuring project timelines and deliverables are on track.
• Attends and supports retailer pre-planning, annual line-reviews, mid-year performance review, end-of-year performance review, and key retailer market meetings.
• Collaborates with Digital Shelf Content Manager and Creative team to ensure brands' presence on 3rdparty retailer sites supports key strategic initiatives, product launches, top sellers, seasonal campaigns, and trends.
• Analyzes data from diverse sources, including ad platform, internal sales data and industry trends, and makes active recommendations that align with overall brand strategies and financial goals.
• Monitors, reviews and makes optimization recommendations for all paid marketing channels.
• Optimizes retailer brand websites and Amazon content for conversion.
• Manages all aspects of creative delivery for projects they lead, including writing creative briefs, presenting briefs to creative team, collaborating with team to resolve questions, and ensuring final deliverables meet needs.
• Monitors industry trends to identify gaps and opportunities.
• Utilizes analytics to monitor traffic, customer behavior, sales trends, and feedback to gain consumer insights.

Requirements

• Bachelor's degree & 2+ years' directly related experience.
• Self-motivated, action-oriented, and analytical; able to manage multiple projects in a fast-paced environment.
• Up to 10% travel, including travel to Canada.

Nice to Have

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• Experience with digital advertising, including Google Ads, social ad platforms, etc.
• Familiarity with Canadian market.
• Basic understanding of French language.
• Strong understanding of eCommerce and online marketing metrics.
• Proficiency in Microsoft Excel.
• Excellent written and verbal communication skills.
• Time-management and prioritization skills, and experience delivering to strict deadlines.
• Project management experience.
• Ability to work collaboratively, and to move projects forward effectively and efficiently.
• Salsify experience.

Qualifications

• Bachelor's degree & 2+ years' directly related experience.

Benefits & Perks

• Competitive Compensation including base salary and annual performance bonus.
• Paid time off, holidays, and floating holidays that can be used for whatever you choose.
• Generous healthcare benefits, Employer HSA match, 401k match, wellness discounts and much more.