Digital Marketing Specialist

D.R. Horton

Hoover, AL

Full Time

Mid Level

4 days ago

Job Description

About the Role

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. The company focuses on providing high-quality homes designed for all and offers mortgage financing and title services through its subsidiaries. The Digital Marketing Specialist role is based in the Birmingham/Tuscaloosa division, supporting marketing efforts by creating and managing content, especially on social media, to generate leads and promote the brand. The position involves collaboration with leadership and other teams to enhance marketing strategies and execution.

Key Responsibilities

Strategize, plan, maintain, and manage content of all social media initiatives including Facebook, LinkedIn, and other division pilot programs; ensure all content is approved, accurate, and up-to-date
Implement social media best practices and integrate them into the marketing strategy
Determine target audience, create and launch campaigns to create buzz or generate leads through target audience
Maintain corporate sites with fresh, relevant, and inviting content; stay on top of industry trends for video, audio, photography, and social media
Provide feedback and analysis on social media online, content, and email marketing initiatives to Division leadership, as well as Region and Corporate Marketing; communicate all analytics and growth from social media initiatives to leadership
Train new sales agents on social media including approved practices and marketing changes
Write and review web-based marketing content to ensure grammar and information is accurate
Coordinate and execute all video production, including participating in pre-production strategy and planning meetings
Develop, implement, and ensure brand consistency through video production process
Utilize Google Analytics to monitor, maintain, and report on overall domain and individual market reports
Collaborate with Online Sales team to train new sales agents on CRM
Provide feedback on current systems and processes; make process improvement recommendations as needed
Participate in corporate marketing initiatives as needed

Requirements

Bachelor's degree from a 4-year college or university in Marketing, Advertising, Communication, Public Relations, Business, or other closely related field of study
2 years of digital marketing experience and/or training, including developing and analyzing public facing websites/webpages
Demonstrated knowledge of SEO/SEM, Web Analytics, and Social Media platforms
Advanced knowledge in Google Analytics, social media platforms, Adobe Creative Suite (including InDesign), Photoshop, photography, and video editing software
Proficiency with Microsoft Office Suite and Outlook

Nice to Have

4 years of digital marketing experience including social media experience in a corporate setting
Demonstrated knowledge of MLS and realtor sites such as Zillow and Realtor.com
Demonstrated experience in new home sales marketing
Ability to travel overnight as needed

Qualifications

Bachelor's degree in a related field
2 years of digital marketing experience

Benefits & Perks

Medical, Dental, and Vision coverage
Flexible Spending Accounts
401(k)
Vacation, Sick, Personal Time, and Company Holidays
Life Insurance
Employee Stock Purchase Plan

Working at D.R. Horton

Our teams create memorable experiences for our customers and each other! While we are in the business of building homes, #WeBuildPeopleToo; and our people are at the center of every decision. D.R. Horton emphasizes collaboration, integrity, and a positive attitude in its work environment, aiming to support employee growth and community engagement.

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