Digital Marketing Specialist

About the Role

Key Responsibilities

• Strategize, plan, maintain, and manage content of all social media initiatives including Facebook, LinkedIn, and other division pilot programs; ensure all content is approved, accurate, and up-to-date
• Implement social media best practices and integrate them into the marketing strategy
• Determine target audience, create and launch campaigns to create buzz or generate leads through target audience
• Maintain corporate sites with fresh, relevant, and inviting content; stay on top of industry trends for video, audio, photography, and social media
• Provide feedback and analysis on social media online, content, and email marketing initiatives to Division leadership, as well as Region and Corporate Marketing; communicate all analytics and growth from social media initiatives to leadership
• Train new sales agents on social media including approved practices and marketing changes
• Write and review web-based marketing content to ensure grammar and information is accurate
• Coordinate and execute all video production including pre-production strategy and planning meetings; develop, implement, and ensure brand consistency through video production process
• Utilize Google Analytics to monitor, maintain, and report on overall domain and individual market reports
• Collaborate with Online Sales team to train new sales agents on CRM
• Provide feedback on current systems and processes; make process improvement recommendations as needed
• Participate in corporate marketing initiatives as needed
• Perform other duties as assigned

Requirements

• Bachelor's degree from a 4-year college or university in Marketing, Advertising, Communication, Public Relations, Business, or other closely related field of study
• 2 years of digital marketing experience and/or training, including developing and analyzing public facing websites/webpages
• Demonstrated knowledge of SEO/SEM, Web Analytics, and Social Media platforms
• Advanced knowledge in Google Analytics, social media platforms, Adobe Creative Suite (including InDesign) Photoshop, photography, and video editing software
• Proficiency with Microsoft Office Suite and Outlook

Nice to Have

• 4 years of digital marketing experience including social media experience in a corporate setting
• Demonstrated knowledge of MLS and realtor sites such as Zillow and Realtor.com
• Experience in new home sales marketing
• Ability to travel overnight as needed

Qualifications

• Bachelor's degree in Marketing, Advertising, Communication, Public Relations, Business, or related field
• 2 years of digital marketing experience

Benefits & Perks

• Medical, Dental, and Vision coverage
• Flexible Spending Accounts
• 401(k)
• Vacation, Sick, Personal Time, and Company Holidays
• Life Insurance
• Employee Stock Purchase Plan