Digital Marketing Specialist

Carl Zeiss

Wixom, MI

Full Time

Mid Level

13 days ago

Job Description

About the Role

As a Digital Marketing Specialist at ZEISS, you will support strategic digital marketing initiatives within a high-energy, collaborative B2B marketing team. The role involves optimizing content, executing digital campaigns, writing SEO and AI-optimized blog content, and managing webinars to drive growth and engagement. ZEISS is a global company with a rich history of innovation spanning over 177 years, with diverse portfolios in Industrial Quality & Research, Medical Technology, Consumer Markets, and Semiconductor Manufacturing Technology.

Key Responsibilities

Collaborate on digital marketing strategy and execution
Optimize website content in Adobe Experience Manager (AEM) to drive engagement and leads
Run and refine SEO strategies to improve visibility
Design digital ads and support multichannel campaigns (web, email, social)
Write blog content optimized for SEO and generative AI
Plan, coordinate, and execute webinars
Analyze campaign data and make performance-driven recommendations
Assist with various marketing projects, including print/digital collateral
Ensure brand consistency across all digital content

Requirements

3+ years of experience in digital marketing, with a focus on SEO, content development, and campaign execution
Proficiency in social media advertising platforms like LinkedIn Ads and Meta Ads, with experience using audience targeting or intent data tools
Experience writing and optimizing content for SEO and generative AI-driven search visibility
Strong knowledge of marketing performance analytics via Google Analytics, Mixpanel, or similar tools
Familiarity with SEO platforms such as Ahrefs, SEMrush, or equivalent
Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign), Adobe Express, or Canva for ad and content design
Hands-on experience with Adobe Experience Manager (AEM) or other CMS platforms
Excellent communication and cross-functional collaboration skills
A positive, proactive mindset, sharp attention to detail, and ability to thrive in a fast-paced, deadline-driven environment
Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
Bachelor's degree in Marketing, Communications, or a related field (preferred)
Certifications in Google Ads, Google Analytics (GA4), Meta Ads, or LinkedIn Marketing (preferred)

Nice to Have

Certifications in Google Ads, Google Analytics (GA4), Meta Ads, or LinkedIn Marketing

Benefits & Perks

Medical
Vision
Dental
401k Matching
Employee Assistance Programs
Vacation and sick pay

Working at Carl Zeiss

ZEISS values innovation and technology as the key to a sustainable future and solutions for global change. The company fosters a fast-paced, collaborative environment that encourages proactive and detail-oriented professionals to thrive and make a difference.

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