Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement customer journey strategies that align with business goals and campaign objectives.
• Design and execute marketing automation workflows, engagement programs, and lead nurturing processes using Salesforce Pardot.
• Optimize Sales Cloud configurations, including lead routing, opportunity management, and reporting functionalities.
• Establish best practices for data management, segmentation, and attribution to improve campaign effectiveness.
• Collaborate with cross-functional teams to align marketing automation processes with sales and operational goals.
• Act as a Salesforce subject matter expert, guiding teams on platform capabilities and providing training as needed.
• Create and maintain dashboards and reports to track key performance metrics and present insights to stakeholders.
• Continuously evaluate and refine customer journeys based on performance data and user feedback.
• Lead workshops and strategy sessions to communicate roadmaps, campaign outcomes, and system enhancements.
• Provide guidance to less experienced team members and foster a collaborative, test-and-learn approach to marketing initiatives.

Requirements

• A minimum of 5 years of experience working with Salesforce Sales Cloud and Pardot/Marketing Cloud Account Engagement.
• Strong expertise in marketing automation, lead lifecycle management, and CRM workflows.
• Proven ability to manage cross-functional projects and effectively communicate with executive stakeholders.
• Experience in designing and executing customer journey mapping and campaign strategies.
• Proficiency in performance analytics, including dashboards, reporting, and attribution modeling.
• Salesforce certifications, such as Pardot Specialist or Sales Cloud Consultant, are highly preferred.
• Familiarity with tools like Google Ads, Google Analytics, Adobe Journey Optimizer, and Marketing Cloud.
• A results-driven mindset with strong problem-solving and analytical skills.

Nice to Have

• Familiarity with tools like Google Ads, Google Analytics, Adobe Journey Optimizer, and Marketing Cloud.
• Salesforce certifications, such as Pardot Specialist or Sales Cloud Consultant.

Qualifications

• Management experience
• 5 years of relevant Salesforce experience

Benefits & Perks

• Disability insurance
• Dental insurance
• 401(k)
• Vision insurance