Digital Marketing Specialist

About the Role

Key Responsibilities

• Manage Google Ads, Facebook Ads, and Microsoft Ads campaigns for our apartment buildings.
• Optimize PPC campaigns to maximize conversions and minimize cost per acquisition (CPA).
• Develop retargeting strategies to engage potential renters who have visited our sites.
• Implement A/B testing on ad creatives, landing pages, and copy.
• Track and analyze website traffic, conversion rates, and marketing performance using Google Analytics and Google Tag Manager.
• Develop custom dashboards and reports to measure marketing effectiveness.
• Identify trends and insights to drive marketing decisions and improve ROI.
• Support marketing automation and CRM integration to improve lead tracking.
• Develop and execute lead generation campaigns to drive rental inquiries.
• Monitor lead quality and conversion rates from various channels.
• Work with leasing teams to ensure seamless follow-up processes.
• Research and recommend new marketing tools and technologies.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Optimize website content, meta tags, and structure for improved search rankings.
• Work with developers to ensure technical SEO best practices are implemented.
• Monitor and improve website user experience (UX) and conversion rates.

Requirements

• 1-3 years of digital marketing experience, preferably in Information Technology, property management, or education.
• Strong understanding of SEO, SEM, PPC, and digital advertising.
• Experience with Google Ads, Facebook Ads, Microsoft Ads, Google Analytics, and Google Tag Manager.
• Proficiency in Excel (pivot tables, VLOOKUP, data analysis, reporting).
• Analytical mindset with a passion for data-driven decision-making.
• Strong attention to detail and ability to manage multiple projects.

Nice to Have

• Experience with Google Looker Studio for reporting.
• Familiarity with marketing automation tools & CRM systems.
• Basic knowledge of HTML, CSS, or JavaScript for website tracking along with basic use of Wordpress.
• Previous experience working in a technology industry.

Benefits & Perks

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance