Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop, implement, and monitor digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing, etc.) aimed at optimizing engagement and conversions.
• Execute on-site and off-site search engine optimization (SEO) strategies and manage paid search campaigns to drive traffic, improve rankings, and achieve revenue goals.
• Utilize tools like Google Analytics and other data platforms to monitor and analyze campaign performance, providing actionable insights and recommendations for improvement.
• Collaborate with internal teams to create, refine, and enhance digital content that aligns with campaign objectives and brand voice.
• Build and manage workflows in marketing automation platforms (e.g., HubSpot, Marketo, or Pardot) to nurture leads and optimize customer relationships.
• Work with cross-functional teams, such as design and IT departments, to execute marketing strategies within deadlines.
• Implement strategies aimed at improving user experience across digital channels, ensuring consistency and alignment with client needs.

Requirements

• Experience in developing and managing digital marketing campaigns across multiple platforms.
• Knowledge of SEO strategies and paid search campaign management.
• Proficiency with analytics tools like Google Analytics and data analysis platforms.
• Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot.
• Ability to collaborate with cross-functional teams and manage multiple projects simultaneously.