Digital Marketing Specialist

Abacus Business Computer

New York, NY

Full Time

Mid Level

50k-90k

19 days ago

Job Description

About the Role

Abacus Business Computer (abcPOS) is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools. Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base — from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises — with scalable, reliable, and innovative business solutions. Must speak Mandarin(Chinese) and English.

Key Responsibilities

Establish sending rules, timing strategies, and audience segmentation for email, SMS, and app push notifications.
Track and analyze monthly performance metrics such as open rates, click-through rates, and conversion rates.
Optimize campaigns based on data analysis to improve ROI.
Manage and execute online advertising campaigns across Meta, Google Ads, and SEO/SEM platforms.
Generate monthly performance reports for internal evaluation.
Continuously optimize digital campaigns based on performance data.
Create marketing materials and ensure proper implementation.
Develop social media strategies tailored to local markets.
Execute localized market operations and community management.
Collaborate with external digital agency to ensure technical SEO excellence.
Work closely with Sales and Business Development to generate quality leads through video production, email marketing, and targeted digital advertising campaigns.

Requirements

2+ years of digital marketing experience.
Fluent in Mandarin (Chinese) and English.
Experience with HubSpot & Salesforce.
Exceptional communication skills (written & verbal).
Strong multitasking & time management skills.
Collaborative mindset — aligning digital marketing efforts with business goals.

Nice to Have

Strong SEO expertise: technical SEO, content optimization, and link building.
Deep paid search (PPC) knowledge: Google Ads & Meta Ads.
Proficiency with Creative Suite: Canva, Adobe (InDesign, Illustrator, Premiere Pro).
Multi-channel expertise: Mobile marketing, Email marketing, PPC marketing, Social media marketing, Content marketing, Search engine optimization (SEO).