Digital Marketing Specialist

About the Role

Key Responsibilities

• Plan, manage and develop creative, attention-getting content for social media accounts
• Develop, communicate and carry out guidelines for social media to ensure proper brand management and effective implementation
• Collaborate with other staff to develop and carry out social media campaigns to support the mission, vision and initiatives of the university
• Monitor conversations on the Internet and interact with the public as needed
• Monitor trending hashtags and topics and integrate them to enhance the university's social media presence as appropriate
• Expand into new social media platforms
• Track and provide monthly reports on the performance of university social media accounts and content
• Create social media accounts for other university departments as needed and maintain a record of passwords
• Enhance the written and visual communication of the university
• Develop written and visual content for email communication
• Manage the T. Furth Center for Performing Arts digital sign
• Produce or direct photos and videos to enhance the university's communications
• Work in cooperation with events staff to promote events, camps and concerts
• Represent the department on committees and work teams that plan and execute important campus events and activities
• Provide graphic design backup as necessary
• Coordinate production and placement of external advertising efforts with direction from the vice president and/or assistant vice president
• Other duties, as assigned by the Assistant Vice President for Content and Communications and the Vice President for University Marketing & Communications

Requirements

• Bachelor's degree in communications, marketing or a related field
• Experience in social media account management for a business or organization
• Experience in photography and/or videography for social media
• Experience with video-editing and photo management software

Benefits & Perks

• Health - medical, dental, vision, flex spending, HSA accounts
• Life Insurance - a variety of voluntary life options and an employer paid employee life policy valued at 1½ times annual salary
• Financial Insurance - employer paid Long Term Disability and voluntary Short-Term Disability, Accident, Hospital Indemnity, and Critical Illness options
• Paid vacation and sick time
• Retirement - after one year of full-time service, employer contribution of 5% and up to an additional 5% employer match
• Education - after 6 months of full-time service, undergraduate education benefits for employee, spouse, and dependent children