Digital Marketing Specialist

Butler Community College

El Dorado, KS

Full Time

Mid Level

27 days ago

Job Description

About the Role

The Digital Marketing Specialist works as a member of the College Relations & Marketing staff within the Institutional Advancement Division at Butler Community College. The role involves collaborating with the Information Services Division and various faculty and staff to develop and implement digital marketing strategies across multiple online platforms. The position focuses on marketing automation, digital advertising, website performance, search engine optimization, and electronic communications, including monitoring and managing Butler's online presence. The specialist actively participates in creative meetings and leads training sessions for employees on website content updates.

Key Responsibilities

Ensure appropriate and timely digital marketing strategies across various online platforms.
Focus on marketing automation, digital advertising, website performance, search engine optimization, and electronic communications.
Monitor and help manage Butler's online presence.
Participate actively in creative meetings.
Lead training sessions for employees on initiatives related to website content updates.

Requirements

Experience with digital marketing strategies and online platforms.
Knowledge of marketing automation, digital advertising, SEO, and website management.
Ability to collaborate with different departments and staff.
Strong communication and training skills.

Benefits & Perks

Generous employer contribution toward health/dental insurance
Employer paid life insurance
Employer paid LTD insurance
KPERS retirement
Generous paid time off (vacation, sick, personal, professional and holidays - including time off during spring break and winter break)
Butler tuition exemption (self and immediate family)
Supplemental insurance coverages (employee paid)