Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand visibility and drive traffic to our website.
• Utilize SEO tools to optimize website content for search engines, ensuring high rankings in search results.
• Conduct keyword research to inform content creation and improve organic search performance.
• Manage social media marketing efforts across various platforms, including Facebook Advertising, to engage with customers and promote products.
• Create compelling content for websites, blogs, email campaigns, and social media channels that aligns with brand messaging.
• Analyze performance metrics using Google Analytics to assess the effectiveness of campaigns and make data-driven decisions.
• Implement conversion optimization techniques to enhance user experience and increase lead generation.
• Collaborate with graphic designers to create visually appealing marketing materials using Adobe Creative Suite and Adobe Photoshop.
• Manage PPC campaigns through Google Ads and SEM strategies to maximize ROI.
• Utilize marketing automation tools for email marketing campaigns that nurture leads throughout the customer journey.
• Stay up-to-date with the latest trends in digital marketing, e-commerce, and technology advancements.

Requirements

• Proven experience in digital marketing roles with a strong portfolio showcasing successful campaigns.
• Proficiency in SEO practices, social media management, content management systems (CMS), and performance marketing techniques.
• Familiarity with HTML, CSS, JavaScript, SQL, and graphic design principles is preferred.
• Strong analytical skills with experience in using Google Analytics for tracking campaign performance.
• Excellent copywriting skills with the ability to create engaging content tailored for different audiences.
• Knowledge of conversion optimization strategies and e-commerce platforms is highly desirable.

Nice to Have

• Familiarity with HTML, CSS, JavaScript, SQL, and graphic design principles.

Qualifications

• Experience in digital marketing roles with a strong portfolio
• Proficiency in SEO, social media management, CMS, and performance marketing

Benefits & Perks

• Flexible schedule
• Work Location: In person