Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with business goals.
• Conduct keyword research and utilize SEO tools to optimize website content for search engines.
• Manage social media marketing efforts across multiple platforms to enhance engagement and brand awareness.
• Create compelling content for various channels including blogs, social media, email newsletters, and websites.
• Analyze campaign performance using Google Analytics and other analytics tools to make data-driven decisions.
• Collaborate with graphic design teams using Adobe Creative Suite to create visually appealing marketing materials.
• Stay updated on industry trends and emerging technologies in digital marketing.
• Support the CEO with projects including PowerPoint presentations, Excel worksheets, and managing calendar appointments.

Requirements

• 3-5 years of proven digital marketing experience.
• Strong knowledge of social media, SEO, email marketing, and digital advertising skills.
• Bachelor's in Marketing, Communications or other related field.
• Proficiency with Adobe Creative Cloud, InDesign, Photoshop and other graphic design tools.
• Experience with social media management and advertising (Facebook Advertising).
• Strong skills in content creation, copywriting, graphic design, and keyword research.
• Experience in B2B marketing and e-commerce strategies is preferred.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.
• Excellent analytical skills with a focus on data-driven decision-making.
• Proficient in Microsoft (PowerPoint, Excel, Word, Outlook).

Nice to Have

• Experience in B2B marketing and e-commerce strategies is preferred.

Qualifications

• Bachelor's degree in Marketing, Communications or other related field.

Benefits & Perks

• 401(k)
• Health insurance
• Paid time off