Digital Marketing Specialist

About the Role

Key Responsibilities

• Oversee the planning, development, and maintenance of Daimler Truck North America's aftermarket websites to ensure optimal performance and alignment with digital marketing goals.
• Lead customer application strategy, design, and development for websites and applications, including navigation, user interface, customer journey, benchmarking, design, and mobile optimization.
• Manage priorities and guide development sprints.
• Establish and grow customer relationships across all digital channels and ensure consistency in digital customer contact points.
• Support defining and exploring future digital platforms such as websites, mobile, and social applications.
• Oversee search engine optimization for the DTNA Parts website, including coordinating with brand teams and external agencies to optimize copy and perform keyword research.
• Support ongoing application beta and user acceptance testing (UAT) to ensure high-quality application performance.
• Collaborate with business groups across DTNA and their agencies to coordinate updates and align digital strategies.
• Support digital marketing efforts by aligning website content with campaigns and tracking performance.
• Lead analytics efforts to develop and monitor KPIs through digital dashboards, providing insights, tracking growth trends, and measuring digital activity.
• Develop and implement customer-initiated lead generation strategies, including form management and testing across platforms.
• Oversee project budgets, including maintenance and consulting contracts, and manage purchasing in accordance with procurement processes.
• Provide project management support for special projects, marketing programs, product launches, and campaigns.
• Stay current with digital marketing trends and recommend emerging technologies.

Requirements

• BS/BA degree with 5-7 years of relevant experience or 8 years of relevant experience without a degree.
• At least 2 years of experience in group leadership, project management, or mentoring.
• Proven experience in digital marketing, especially with websites and mobile applications.
• Experience managing multiple complex projects across business areas and with agency partners and internal stakeholders.
• Experience managing marketing or digital agencies and third-party providers.
• Experience developing or directing analytics.
• Knowledge of digital/mobile marketing, including websites and applications.
• Basic understanding of UI/UX design, testing, and customer journey mapping.
• Experience with content management systems such as Adobe Experience Manager or Umbraco and UI design tools like Figma.
• Basic understanding of iOS and Android platforms.
• Experience using Google Analytics, Tableau, and data analysis/visualization tools.

Nice to Have

• An advanced degree in marketing or business.
• Experience and understanding of UI/UX design, testing, and customer journey mapping.
• Experience with content management systems such as Adobe Experience Manager or Umbraco and UI design tools such as Figma.
• Basic understanding of iOS and Android platforms.
• Experience using Google Analytics, Tableau, data analysis and visualization tools.
• Experience with marketing automation platforms.

Qualifications

• Educational background: BS/BA preferred, with 5-7 years of relevant experience or 8 years of experience in lieu of degree.

Benefits & Perks

• Starting salary range of $95,000 - $121,000 USD, dependent on experience.
• Annual bonus program.
• 401k company contribution with match up to 6% and additional non-elective contribution of 3-7%.
• Starting at 4 weeks paid vacation and 13+ calendar holidays.
• 8 weeks paid parental leave.
• Employee assistance program and comprehensive healthcare plans.
• Wellness programs and onsite fitness at some locations.
• Tuition assistance and volunteer paid time off.
• Short-term and long-term disability plans.