Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement advanced social media strategies tailored to platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Create and execute donor engagement and volunteer recruitment campaigns to strengthen community connections.
• Analyze website performance and optimize conversion funnels to improve donor journeys and stakeholder experiences.
• Utilize Google Analytics and other tools to measure campaign effectiveness and generate detailed performance reports.
• Design visually compelling content using Adobe Creative Suite, ensuring brand consistency across all digital platforms.
• Manage video production and editing for impactful storytelling that resonates with military personnel, experienced individuals, and first responder audiences.
• Collaborate with cross-functional teams to maintain alignment with organizational goals and ensure cohesive messaging.
• Oversee the implementation and optimization of CRM tools like Salesforce to streamline donor and volunteer interactions.
• Foster online communities around mission-driven causes, ensuring active participation and engagement.
• Develop templates and standardized designs for consistent organizational communication.

Requirements

• Experience developing and implementing social media strategies across multiple platforms.
• Proficiency in creating digital content and managing video production and editing.
• Knowledge of website analytics tools such as Google Analytics.
• Experience working with CRM tools like Salesforce.
• Strong collaboration skills to work with cross-functional teams.
• Ability to analyze digital performance data and optimize campaigns accordingly.

Nice to Have

• Experience working in nonprofit or mission-driven organizations.
• Familiarity with community engagement and volunteer recruitment strategies.
• Creative skills with Adobe Creative Suite.

Qualifications

• Experience in digital marketing or related field
• Proficiency with social media platforms and analytics tools
• Experience with Adobe Creative Suite and video editing

Benefits & Perks

• Long-term contract position
• Opportunity to work with a mission-driven organization
• Engagement in impactful storytelling and community building