Digital Marketing Specialist

About the Role

Key Responsibilities

• Manage daily activity across social media platforms (LinkedIn, Instagram, Facebook, YouTube).
• Create and schedule original content (posts, videos, graphics) aligned with brand and campaign goals.
• Monitor performance metrics and audience feedback to optimize content.
• Respond to online reviews and escalate issues as needed.
• Collaborate with internal teams to maintain consistent brand messaging.
• Plan and execute email campaigns for lead nurturing, education, and engagement.
• Write and optimize email copy for clarity, performance, and compliance.
• Segment email lists using CRM/LMS data for targeted messaging.
• Track and analyze email performance (open rates, click-throughs, conversions).
• Contribute to blog posts, video scripts, and campaign messaging.
• Launch and manage digital campaigns (organic, paid, referral).
• Use tools like HubSpot, Google Analytics, and platform dashboards to report results.

Requirements

• 3-5+ years of experience in digital marketing, content marketing, or social media.
• Strong writing and visual storytelling skills.
• Proficient in tools like HubSpot, Mailchimp, Hootsuite, Meta Business Suite, Google Analytics.
• Familiar with AI tools and prompt engineering for productivity and creativity.
• Experience in B2B, healthcare, or regulated industries is a plus.
• Strong organizational skills and ability to manage multiple campaigns.
• Data-driven mindset with experience tracking and optimizing performance.

Nice to Have

• Experience in B2B, healthcare, or regulated industries.

Qualifications

• Experience in digital marketing, content marketing, or social media (3-5+ years).

Benefits & Perks

• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Vision insurance
• 401(k) matching
• Life insurance