Digital Marketing Specialist - Hybrid

About the Role

Key Responsibilities

• Plan and execute digital promotional strategies to ensure increased sales, profitability, and competitiveness in the market.
• Ensure online marketplaces are maintained in an organized and logical manner consistent with department merchandising plans and brand strategy.
• Develop, negotiate, and execute digital advertising plans working cross-functionally with pricing, promotions, and marketing departments.
• Assist in online website content management, including product enhancement, photographs, and up-to-date product information.
• Collaborate with marketing team members to review, optimize, and implement Google campaigns for maximum ROI and exposure.
• Build IQAir's social media presence by working with influencers and managing social media campaigns.
• Coordinate resources to align purchasing considerations with promotional, seasonal, ad, and display programs.
• Monitor costs and pricing integrity to maintain appropriate margins and ensure profitability of marketing campaigns.
• Become a subject matter expert on the customer journey to purchase, identify gaps, and make recommendations.
• Drive overall customer relationship management (CRM) and marketing efforts to engage customers across digital channels.
• Analyze market trends and sales data to recommend strategic changes in marketing and advertising.
• Create and maintain reports and KPIs to measure the effectiveness of digital merchandising activities.
• Research competitors' sites and merchandising strategies.
• Manage digital collateral and other projects as assigned.
• Travel as needed.

Requirements

• Bachelor's degree in Business, Marketing, or related field.
• Superior knowledge of MS Office Outlook, Excel, and Word.
• 3-5 years of experience with Amazon marketplaces and/or Facebook ads.
• 3+ years of consumer products experience.
• Expert knowledge of Google Analytics and Google campaigns.
• Expert knowledge of Amazon.com processes and procedures.
• Demonstrated understanding of the retail category development process.
• Strong project management skills.
• Ability to read, write, speak, and comprehend English fluently.
• Willingness to complete pre-employment drug and background screening.

Nice to Have

• Experience in developing and executing digital advertising plans.
• Experience working with influencers and social media campaigns.
• Knowledge of customer journey mapping and gap analysis.

Qualifications

• Bachelor's degree in Business or Marketing or related field.
• 3-5 years of experience with Amazon marketplaces and/or Facebook ads.
• Expert knowledge of Google Analytics and Google campaigns.
• Expert knowledge of Amazon.com processes and procedures.
• Demonstrated understanding of retail category development.
• Strong project management skills.
• Ability to communicate effectively in English.

Benefits & Perks

• Base pay range of $75,000 to $78,000 with additional discretionary benefits.
• 100% subsidized medical, dental, and vision insurance for team members.
• 401K plan with company match, 100% vested from day one.
• On-site gym and 24-Hour Fitness Gym Membership.
• Wellness Program and alternative transportation incentives.
• 14.5 paid holidays per year.
• 12 days of PTO in the first year.
• Extensive on-the-job training and professional development.
• Work in a clean air facility with a company that values its employees.