Digital Marketing Specialist I

About the Role

Key Responsibilities

• Oversee the operational aspects of the marketing department, including managing marketing technology, streamlining lead management processes, and optimizing marketing strategies.
• Ensure efficient creation and execution of campaigns by leveraging data analysis to improve overall marketing effectiveness and alignment with business goals.
• Create, update, and optimize content on MED-EL US websites, professional and consumer emails, blogs, and other channels where appropriate.
• Manage content approval process via TrackWise.
• Develop and execute a comprehensive digital marketing strategy.
• Monitor campaign budgets to maximize ROI.
• Lead digital advertising campaigns across channels such as Google Ads.
• Manage and optimize marketing automation/analytic tools (such as Matomo), CRM systems, and analytics platforms.
• Utilize analytics tools to track and analyze marketing performance metrics, such as conversion rates, ROI, and customer acquisition costs.
• Create PowerBI reports and dashboards to visualize data and present insights to stakeholders.
• Define and evaluate data required for launching, monitoring, and optimizing marketing campaigns.
• Support segmentation efforts for targeted marketing efforts based on demographics, behavior, and purchasing patterns.
• Work closely with business systems, sales, and customer experience teams to ensure strategic alignment.
• Act as a liaison between technical teams and marketing teams to facilitate data-driven decision-making.
• Develop actionable recommendations based on data analysis to improve marketing effectiveness and drive growth.
• Support the development of long-term marketing strategies through KPIs, metrics, and recommendations.
• Communicate findings and recommendations clearly to stakeholders.
• Monitor industry trends and competitive activity to identify opportunities and threats.
• Collaborate on data clean-up initiatives to ensure data accuracy.
• Accept special projects and assignments as required.

Requirements

• Bachelor's Degree, preferably in business, communications, or marketing.
• At least 3 years experience in web content management.
• Required competency in Microsoft Office.
• Experience working with CRM systems, preferably Microsoft Dynamics.
• Strong understanding of web technology, including content management systems.
• Solid front-end programming skills (HTML, CSS, JS).
• Experience managing PPC and SEO campaigns.
• Excellent written and verbal communication skills.
• Located within or willing to relocate to Durham, NC.

Nice to Have

• Experience with Progress Sitefinity, WordPress, email marketing platforms, Google Analytics.
• Preferred experience with UI and UX design.

Benefits & Perks

• Medical, dental, and vision coverage available, effective on the first day of the month following 30 days of active service.
• 401k Match.
• Health Savings Account.
• Short term and long-term disability paid by the company.
• Company paid life insurance with an option to purchase additional coverage.
• FSA Dependent Care.
• Pet Insurance.
• Critical Illness and Accident Insurance.
• PTO - 20 days annual that is accrued each pay period.
• Plus 40 hours Medical/Sick leave annually, prorated from hire date and 9 holidays.
• Employee Assistance Program.