Digital Marketing Specialist, Opengear (Remote, US)

Security People

Owatonna, MN

Full Time

Mid Level

62k-97k

about 1 month ago

Job Description

About the Role

The Digital Marketing Specialist at Opengear is responsible for executing and optimizing digital marketing programs across various channels, including email, website, and campaign infrastructure. The role involves managing omni-channel campaigns, performance tracking, and collaborating with cross-functional teams to drive growth in a company that designs and manufactures data center and remote site management products for a global customer base.

Key Responsibilities

Own and manage all website updates in WordPress, including content changes, SEO, CRO, and performance optimization
Plan, build, and optimize email campaigns, landing pages, and nurture workflows in Pardot and Unbounce
Conduct A/B testing to improve email performance and optimize landing page conversions
Build and maintain email templates, nurture journeys, and dynamic content
Ensure email deliverability, compliance, and personalization using audience and intent data
Collaborate with product marketing, BDRs, and events teams to align campaign execution across segments
Support execution of omni-channel digital campaigns including email, display, paid search, and retargeting
Manage UTM tracking, tagging, and analytics dashboards; monitor performance and report insights
Optimize web pages for SEO, SEM, PPC, and UX conversion improvements
Coordinate with external vendors and development partners to maintain digital quality and technical performance
Troubleshoot issues, validate data flows between systems, and support ongoing Martech improvements

Requirements

2-5 years of digital marketing experience, ideally in a B2B environment
Strong hands-on experience with WordPress, Pardot, and landing page builders like Unbounce
Understanding of lead nurture, lifecycle marketing, and email best practices
Experience with UTM tracking, Google Analytics, and CRO tools
Basic understanding of HTML/CSS for email and web troubleshooting
Comfort working across marketing, sales operations, and vendor teams to drive outcomes
Detail-oriented, data-driven, and excited by experimentation and iteration

Nice to Have

Experience in technology, infrastructure or B2B fields

Qualifications

Relevant experience in digital marketing (2-5 years)
Proficiency with WordPress, Pardot, Unbounce
Knowledge of lead nurture, lifecycle marketing, and email best practices
Experience with UTM tracking, Google Analytics, and CRO tools
Basic HTML/CSS skills for troubleshooting

Benefits & Perks

Total Rewards package including a short-term incentive program
New hire stock award
Paid parental leave
Open (uncapped) PTO
Hybrid work environment
Competitive medical, health & wellbeing, and compensation offerings

Working at Security People

Digi International embraces diversity and inclusion, seeking to recruit, develop, and retain talented individuals from diverse backgrounds. The company is committed to providing an environment of respect with equal employment opportunities for all applicants and teammates.

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