Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

About the Role

Key Responsibilities

• Develop and refine a data-driven strategy to engage key segments in the NYC parenting and education market.
• Produce and manage compelling marketing content, including videos, images, and narratives that highlight the transformative impact of our programs.
• Implement SEO best practices, conduct keyword research, and optimize web content to enhance organic search visibility.
• Manage and optimize marketing channels including social media channels (mainly Instagram and YouTube), continuously evaluating performance to adjust strategies.
• Track and analyze campaign performance and SEO effectiveness, using insights to guide future strategies.

Requirements

• Demonstrated success in digital marketing within the NYC education and parenting markets, with a strong focus on data-driven decision-making.
• Expertise in creating engaging multimedia content with a robust portfolio showcasing video production, graphic design, and written communication skills.
• In-depth knowledge of the NYC parenting and education sectors, with strategic marketing experience.

Nice to Have

• Graphic design experience (1-2 years).
• Experience with data reporting and marketing analytics.
• Video production skills.

Qualifications

• Experience with YouTube content creation.
• SEO optimization skills.
• Data reporting and analytics experience.
• Graphic design experience (1-2 years).

Benefits & Perks

• 401(k)
• Referral program