Digital Marketing Specialist - Radiology (Remote)

Akumin

Plantation, FL

Full Time

Mid Level

20 days ago

Job Description

About the Role

The Digital Marketing Specialist is a key contributor to the growth of Akumin's Radiology and Oncology business lines. This role involves developing and executing digital marketing strategies that support business objectives, working collaboratively across functions, and creating high-quality digital campaigns to connect with healthcare professionals, consumers, and businesses. The specialist will focus on promoting products and services through various digital channels, leveraging data and new technologies to optimize marketing efforts.

Key Responsibilities

Develop and execute digital marketing strategies aligned with the business objectives of the Radiology and Oncology divisions, including planning and overseeing web, SEO/SEM, email, social media, and display advertising campaigns.
Manage the creation and dissemination of engaging, high-quality content across all digital platforms, ensuring effective communication and compliance with healthcare industry regulations.
Utilize analytics to evaluate the performance of digital marketing initiatives, leveraging data to drive decisions and optimize campaigns for engagement, conversion, and ROI.
Serve as the primary liaison between operations, sales, product development, and other stakeholders to align digital marketing efforts with overall business goals.
Engage with healthcare professionals and external vendors/partners to gather insights that inform targeted marketing strategies.
Explore and implement new digital technologies (including AI) and methodologies to enhance marketing efficiency and impact.
Manage the digital marketing budget, allocating resources strategically and adjusting plans based on performance analytics.
Participate in monthly meetings with joint venture partners to communicate progress and align on digital marketing strategies.
Perform other duties as assigned.

Requirements

2 years proven experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.
Experience developing and implementing successful digital marketing campaigns across multiple channels.
Strong background in strategizing and executing marketing plans that align with business objectives and target audience needs.
Proficiency with analytics tools like Google Analytics (G4); ability to analyze data and derive actionable insights.
Understanding of digital marketing tools and platforms (e.g., CRM software, SEO/SEM tools, Content Management Systems).
Excellent written and verbal communication skills for effective messaging and stakeholder engagement.
Demonstrated ability to manage multiple projects simultaneously with attention to detail and follow-through.
Travel may be required up to 10%.

Nice to Have

5 years preferred experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.
Skilled in managing budgets with a track record of maximizing ROI on marketing expenditures.
Capability to adapt to new technologies and stay abreast of the changing digital landscape.

Working at Akumin

Akumin operates as an equal opportunity employer that values diversity and believes in strength through diversity. All qualified applicants will receive consideration for employment regardless of age, race, religion, color, national origin, sex, sexual orientation, gender identity & expression, veteran status, or disability.

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