Digital Marketing Specialist - Search & AI

About the Role

Key Responsibilities

• Strategize, develop, and execute integrated paid and organic search marketing campaigns to drive lead generation, conversions, and revenue growth.
• Conduct comprehensive keyword research, audience targeting, and A/B testing to continuously optimize campaign performance.
• Monitor evolving search trends and platform algorithm changes—including the impact of AI in search engines—and adjust strategy to maintain strong search visibility.
• Enhance All Energy Solar's visibility and brand reputation within AI-powered platforms such as ChatGPT, Gemini, and Grok.
• Track and report key performance indicators including impressions, click-through rates, conversions, and ROI.
• Maintain performance dashboards and present data-driven insights to stakeholders across the company.
• Analyze market trends, competitive landscapes, and digital performance to inform campaign strategy, budget allocation, and ongoing optimization.
• Collaborate with internal teams to create and refine ad copy, landing pages, and campaign assets that align with brand standards and strategic objectives.
• Ensure campaign accuracy and effectiveness by coordinating closely with stakeholders across departments to validate messaging, targeting, and offers.
• Stay current on digital marketing innovations, emerging tools, and best practices through continuous professional development.
• Perform other duties and tasks as assigned by management.

Requirements

• 3+ years of proven experience in digital marketing, SEM, and SEO or a related field.
• Proficient with Google Ads, web analytics (e.g., Google Analytics), and keyword tools.
• Proficient in SEO/SEM strategy, platforms, and best practices.
• Proficiency in Google Suite/Google Workspace (Slides, Sheets, Calendar, Forms, Docs, Gmail).
• Strong understanding of SEO/SEM strategy, platforms, and best practices.
• Excellent organizational skills and attention to detail.
• Ability to work under pressure and meet deadlines.
• Strong interpersonal and communication skills for cross-functional collaboration.
• Ability to type at least 50 words per minute.
• Prolonged periods sitting at a desk and working on a computer.

Nice to Have

• Experience in the solar industry or a related sector (energy, home services, construction).
• Familiarity with CRM and CMS systems such as HubSpot and WordPress.
• Experience with AI-enhanced SEM tools.
• Successful experience with CRM software and sales analytics tools.

Qualifications

• Educational background is not explicitly specified, but at least 3 years of relevant experience is required.

Benefits & Perks

• Full-time exempt salaried position with an annual salary range of $55,000 - $65,000 depending on qualifications and experience.
• Hybrid work environment with a combination of in-office and remote work.
• Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with flexibility and potential additional hours.
• Paid time off: PTO accrual of .03847 per hour up to 80 hours annually, increasing after year 1.
• Paid holidays: 6 holidays plus 1 floating holiday.
• Insurance: Free individual dental and vision insurance, free health insurance for individuals.
• Retirement: 401(k) with company match after 90 days.
• Discretionary profit sharing bonus based on company performance.
• Employee assistance plan, company-provided training, and continuing education.