Digital Marketing Specialist - Year Round (On-Site)

About the Role

Key Responsibilities

• Enhance Guest Engagement & Brand Connection by aligning messaging across email, app, and web to support seasonal campaigns and guest needs, maintaining a consistent brand voice, and identifying content gaps.
• Support Digital Campaign Execution by partnering with internal teams to execute high-impact campaigns, coordinate lifecycle automations, promotions, seasonal launches, and participate in campaign QA, scheduling, and performance reviews.
• Leverage Data for Continuous Optimization by monitoring performance metrics, providing actionable insights, reporting on campaign and channel performance, and collaborating on segmentation strategies to improve message relevance and conversion.
• Support web and eCommerce content updates to ensure accuracy and alignment with marketing priorities.
• Champion Cross-Channel Excellence by maintaining operational consistency across web, email, and app, contributing to cross-department collaboration, and supporting guest-facing tools like chatbots and app messaging to enhance digital wayfinding.

Requirements

• Proven ability to manage and execute multi-channel digital campaigns with strong attention to detail and quality control.
• Experience with CRM and CDP platforms to build and deploy segmentation and lifecycle journeys.
• Strong analytical skills with the ability to interpret engagement metrics and present actionable insights.
• Familiarity with performance analytics platforms such as Adobe and Google Analytics.
• Working knowledge of digital project management tools like Jira, Basecamp, and Airtable.
• Strong organizational and time management skills to handle multiple deadlines with moderate supervision.
• Effective written and verbal communication skills for collaboration with internal teams and external partners.
• Comfortable working in a fast-paced environment with seasonal shifts and evolving priorities.
• Bachelor's degree in Marketing, Communications, Business, or related field preferred, or equivalent experience.
• Minimum of 2-4 years of progressive experience in digital marketing or lifecycle marketing.

Nice to Have

• Experience with Acoustic, Ascent360, or comparable email marketing and customer data platforms.
• Basic HTML/CSS skills for email editing and troubleshooting.
• Experience with Adobe Analytics, Google Analytics, or similar reporting platforms.
• Experience with QA, campaign setup, and digital workflow tools such as Jira, Basecamp, and Airtable.
• A passion for outdoor activities and the mountain lifestyle.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred, or equivalent combination of education, training, and experience.
• Minimum of 2-4 years of progressive experience in a digital marketing or lifecycle marketing role.

Benefits & Perks

• Free season pass to Winter Park and all Alterra Resorts.
• Discounted friends & family tickets.
• Medical, dental, vision, life insurance, paid parental leave, and more for eligible employees.
• 401(k) plan with 100% company match up to 4%.
• Mental health resources for all employees.
• Food & beverage and retail discounts.
• Onsite employee childcare based on availability.
• Discounted equipment rentals, pro-deals, and more.