Digital Marketing Strategist

About the Role

Key Responsibilities

• Providing strategic direction for each digital marketing client and executing relevant tasks to meet digital goals.
• Upholding the digital strategy of each client and ensuring all tasks align with their business interests.
• Honing skills in all aspects of digital marketing, client relations, and web design, with a specialty area of proficiency and passion.
• Taking ownership of establishing the overall strategic approach for client campaigns.
• Delegating tasks to other team members when applicable and ensuring their work is accurate and meets client standards.
• Analyzing data and communicating relevant points about a client's digital strategy and performance to the Account Lead.
• Maintaining at least one advanced certification in Google Ads, Analytics, or relevant social media training.
• Serving as the relationship owner for smaller client accounts with assistance from Coordinators & Account Leads.

Requirements

• Bachelor's Degree in Marketing, Journalism, Mass Communication, Public Relations, English, or other related fields.
• Strong written and verbal communication skills.
• Subject matter expert in one of the three subcategories of Digital Marketing: Digital Advertising, SEO, or Social Media & Newsletter Management.
• Knowledge of current marketing strategies and how to apply them across various industries.
• Knowledge of Google marketing platforms, including Google Analytics, Search Console, and Tag Manager.
• Ability to take ownership of strategic approach for client campaigns.
• Experience in analyzing data and communicating insights effectively.
• Serving as a relationship owner for smaller client accounts.

Nice to Have

• Advanced certification in Google Ads, Analytics, or relevant social media training.

Qualifications

• Bachelor's Degree in Marketing, Journalism, Mass Communication, Public Relations, English or other related field.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Retirement plan
• Paid time off
• Parental leave
• Flexible schedule