Digital Marketing Strategist

About the Role

Key Responsibilities

• Create digital marketing strategies for clients based on their goals and budgets including recommended tactics, platforms, frequency and most effective content.
• Work in coordination with Junior Digital Marketing Strategist to implement paid search, social, and retargeting campaigns.
• Coordinate with web development to ensure appropriate tags are in place to track campaign attribution.
• Remain current on issues related to tracking and recommend 3rd party tracking solutions to improve 1st touch attribution visibility.
• Create campaign reports to include website, email, social media, and paid search results and provide insight into campaign optimizations.
• Develop automated Google Analytics reports and dashboards to provide insight into website and campaign performance.
• Assist clients to understand and interpret their data.
• Attend client meetings and new-client onboarding meetings as needed.
• Work closely with project leaders, marketing strategists, and copywriters to understand client goals, industry, and target audience.
• Assist in the growth of digital marketing capabilities for Ocozzio teams through research, education, and action.
• Coordinate with the Marketing Technology lead to ensure best practices are followed and marketing tools are leveraged, including HubSpot, Google Analytics, LinkedIn, and Loomly.

Requirements

• Bachelor's Degree in Marketing, Communications, or a similar field.
• Minimum of 5 years' experience in Digital Marketing including implementation of paid search, display, retargeting, and social media campaigns.
• Minimum of 3 years' experience using Google Tag Manager.
• Advanced Google Analytics experience including creation of reports and dashboards.
• Advanced experience using HubSpot, Loomly, Google Tag Manager, LinkedIn.
• G4, HubSpot, Google Analytics certifications expertise a plus.
• Strong knowledge of tracking/tagging and attribution options, barriers, and solutions.
• Knowledge of SEO best practices and website accessibility.
• Experience in email marketing campaign development using platforms including Constant Contact, HubSpot, and ActOn is a plus.

Nice to Have

• Experience in the health insurance industry.

Qualifications

• Bachelor's Degree in Marketing, Communications, or similar field.

Benefits & Perks

• WFH Days
• Half day Fridays (every week!)
• Paid time off + 11 paid holidays
• Medical, Dental, Vision, Long Term Disability
• Employer paid Short Term Disability & Life Insurance
• 401(k) with matching
• Referral Bonuses