Digital Marketing Strategist

About the Role

Key Responsibilities

• Develop and execute strategies for Commerce Bank online digital advertising channels
• Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps to achieve LOB goals through paid digital marketing strategies
• Leverage web analytics (Google) and performance data to develop and refine digital marketing strategies and reporting
• Responsible for creation and analysis of daily, weekly, and monthly reporting
• Partner with the agency to develop success metrics, review performance and provide feedback on optimizations of performance against goals and budget
• Develop test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
• Work with internal stakeholders including, Legal, Risk and Compliance for approvals and ensure work is being done within the risk framework
• Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies
• Perform other duties as assigned

Requirements

• Basic knowledge of the industry's competitive landscape and the factors that differentiate Commerce Bank and its competitors in the market
• Intermediate quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities
• Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills
• Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values
• Basic level proficiency with Microsoft Word, Excel, Teams, and Outlook
• Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent combination of education and experience required
• 4+ years marketing experience required
• 1+ years experience managing paid digital media campaigns required

Nice to Have

• Financial services experience preferred
• Google Ads & Analytics certification preferred

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration or related field
• 4+ years marketing experience
• 1+ years experience managing paid digital media campaigns

Benefits & Perks

• Employer sponsored health, dental, and vision insurance
• 401(k)
• Life insurance
• Paid vacation
• Paid personal time
• Career development
• Education assistance
• Voluntary supplemental benefits