Digital Marketing Strategist_08.2025

Flora Couture

Las Vegas, NV

Full Time

Senior

59k-72k

about 1 month ago

Job Description

About the Role

Flora Couture is a luxury floral and design studio known for delivering sophisticated, artfully crafted floral experiences. Based in Las Vegas, we serve high-end clientele through everyday retail orders, weddings and events, corporate partnerships, and permanent installations. With a strong focus on creativity, service, and brand integrity, we are driven by both aesthetics and results. We are in a phase of intentional growth and are seeking passionate professionals who want to help shape and scale a brand with a hands-on, roll-up-your-sleeves attitude. The role of a Digital Marketing Strategist involves leading and implementing digital marketing initiatives across all major channels, overseeing SEO, email marketing, social media management, website UX, blogging, and content strategy in a dynamic, entrepreneurial environment.

Key Responsibilities

Oversee the functionality and performance of the Flora Couture website and identify opportunities to improve the user journey and overall web experience.
Collaborate with developers and/or third-party partners to execute website updates and perform light back-end tasks such as uploading blog content, optimizing images, and updating product information.
Develop and implement SEO strategies to drive organic traffic, conduct keyword research, monitor analytics, and create blog content aligned with seasonal trends and brand messaging.
Plan and execute email campaigns, manage list segmentation, design and copywriting, and track performance metrics using platforms like Mailchimp.
Develop monthly social media content calendars, create on-brand content (video, photo, text, reels, carousels), write captions, schedule posts, and engage with followers.
Monitor analytics to improve content performance and provide ongoing recommendations for digital marketing improvements.
Translate data into actionable insights and work closely with leadership to align digital initiatives with broader company goals.
Stay ahead of digital marketing trends and competitor strategies.

Requirements

5+ years of experience in digital marketing, ideally in the floral, events, design, or luxury lifestyle space.
Proficiency with CMS platforms such as WordPress or Shopify.
Familiarity with SEO tools like Google Analytics, SEMrush, or Ahrefs.
Experience with email marketing platforms such as Mailchimp.
Knowledge of Meta Business Suite, Pinterest tools, and TikTok marketing.
Excellent written and verbal communication skills.
Design sensibility with a strong eye for aesthetics and luxury branding.
Interpersonal skills with a vibrant personality to resonate with clients, collaborators, and vendors.
Ability to juggle multiple projects and shift priorities based on seasonal business needs.
Self-starter mindset with the ability to work independently and follow through.
Graphic editing skills using Canva and basic photo editing skills with Lightroom.
Ability to shoot and edit photos and short-form videos for social media.
Must be based in or willing to relocate to Las Vegas, NV, with reliable transportation.

Nice to Have

Experience with paid search or paid social ad campaigns.
Knowledge of floral and event industry terminology.
Experience in small-business or startup environments.
Familiarity with Photoshop.

Qualifications

Educational background not explicitly specified; experience and skills are emphasized.

Benefits & Perks

Work with a collaborative, creative, and passionate team where your voice and ideas matter.
Opportunity to work in a fast-moving environment with intention and purpose.
Be part of a brand that strives to Make Life Bloom for clients and team.

Working at Flora Couture

At Flora Couture, you won't be a cog in a machine. You'll be part of a collaborative, creative, and passionate team where your voice and ideas matter. We move quickly, work with intention, and always strive to Make Life Bloom — both for our clients and our team.

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