Digital Marketing Supervisor (Remote)

About the Role

Key Responsibilities

• Oversee performance and content accuracy for the national website (theupsstore.com) and 5,400+ center websites, which collectively generate hundreds of millions of sessions annually.
• Plan, execute, and analyze national email campaigns (80M+ sends annually with a 59% open rate), ensuring alignment with customer behavior and business goals.
• Monitor and optimize SEO performance, user behavior, and conversion metrics across all digital assets.
• Manage relationships with digital vendors and partners to ensure quality, performance, and innovation.
• Maintain and enhance the health of center listings and reviews on platforms like Google, Bing, Apple Maps, and Yelp.
• Ensure all public-facing websites meet WCAG 2.0 accessibility standards and proper cookie consent implementation.
• Audit and enforce brand consistency across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 5+ years of experience in digital marketing, with a focus on website management, SEO, email marketing, and analytics.
• Proven success in managing large-scale digital ecosystems and vendor relationships.
• Strong understanding of web accessibility standards and digital compliance.
• Experience with platforms such as Google Analytics, Google Search Console, email marketing tools, and CMS platforms.
• Excellent communication, project management, and analytical skills.

Nice to Have

• Experience with content management systems (CMS).
• Knowledge of website traffic metrics analysis.
• Familiarity with marketing analytics and SEO tools.
• Understanding of WCAG standards and website management.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 5+ years of experience in digital marketing.

Benefits & Perks

• Competitive salary ranging from $70,560 to $130,800 annually.
• Health savings account, AD&D insurance, employee stock purchase plan.
• Paid holidays, health insurance, dental insurance, 401(k), flexible spending account.
• Employee assistance program, vision insurance, employee discount, life insurance, prescription drug insurance.
• Potential eligibility for incentive compensation programs, paid time off, and employee stock purchase program.