Digital Marketing Team Lead

About the Role

Key Responsibilities

• Develop and implement digital marketing strategies that align with our business goals and objectives
• Lead a small, nimble digital marketing team
• Manage and oversee all aspects of our digital advertising and marketing campaigns, including budget, content, design, performance, and reporting
• Coordinate and collaborate with internal and external stakeholders, such as partners, marketing, sales, product, design, and development
• Monitor and analyze the effectiveness of our digital marketing using various metrics and tools, such as Google Analytics, HubSpot, SEO/SEM, email marketing, and social media analytics
• Identify and evaluate new opportunities and trends in the digital marketing landscape and provide recommendations for improvement and innovation
• Create and maintain an editorial calendar and a content pipeline for our digital channels
• Ensure that our digital marketing activities comply with industry standards and best practices
• Plan, implement, manage, and update the organization's website
• Ensure that the website is user-friendly, functional, secure, and accurate
• Collaborate with marketing team members, product/service subject matter experts, and content creation staff to create and maintain website content that supports the organization's strategy and brand identity
• Identify and implement strategies to improve website user experience, lead conversions, SEO, and PPC
• Troubleshoot and resolve website issues, such as bugs, errors, broken links, security breaches, etc.
• Conduct regular tests and audits to ensure website quality and efficiency
• Keep up with the latest web trends, best practices, and technologies
• Ensure that the website complies with all relevant laws and regulations, such as privacy, accessibility, etc.

Requirements

• 5+ years of proven experience in digital marketing
• 3+ years of B2B marketing experience
• Experience with website and social media strategy
• Bachelor's degree in Marketing, Communications or Public Relations
• PC proficiency in Microsoft Office Word, Excel, PowerPoint, and Outlook
• Competencies including Autonomy, Business Acumen, Communication, Creative thinking, Detail Orientation, Goal Orientation, Initiative, Leadership, Project Management, and Sales Ability

Nice to Have

• 3+ years in B2B marketing within cybersecurity and/or technology service space
• Familiar with web design and development principles and practices, such as HTML, CSS, JavaScript
• Proficient in using various digital marketing tools and platforms, such as WordPress, HubSpot, Mailchimp, LinkedIn Ads, Google Ads
• Adobe Creative Cloud experience

Qualifications

• Bachelor's degree in Marketing, Communications or Public Relations