Digital Marketing Team Lead

Heartland Technology Group

Springfield, MO

Full Time

Senior

12 days ago

Job Description

About the Role

The Digital Marketing Team Lead at Heartland Technology Group is responsible for developing and implementing digital marketing strategies to grow the company's online presence, boost conversions, increase engagement, and drive sales. The role involves overseeing digital campaigns across various channels, managing a small marketing team, and collaborating closely with internal and external stakeholders. The position also includes maintaining and optimizing the company's website and social media accounts to ensure alignment with organizational goals and brand identity.

Key Responsibilities

Develop and implement digital marketing strategies that align with our business goals and objectives
Lead a small, nimble digital marketing team
Manage and oversee all aspects of our digital advertising and marketing campaigns, including budget, content, design, performance, and reporting
Coordinate and collaborate with internal and external stakeholders, such as partners, marketing, sales, product, design, and development
Monitor and analyze the effectiveness of our digital marketing using various metrics and tools, such as Google Analytics, HubSpot, SEO/SEM, email marketing, and social media analytics
Identify and evaluate new opportunities and trends in the digital marketing landscape and provide recommendations for improvement and innovation
Create and maintain an editorial calendar and a content pipeline for our digital channels
Ensure that our digital marketing activities comply with industry standards and best practices
Plan, implement, manage, and update the organization's website
Ensure that the website is user-friendly, functional, secure, and accurate
Collaborate with marketing team members, product/service subject matter experts, and content creation staff to create and maintain website content
Identify and implement strategies to improve website user experience, lead conversions, SEO, and PPC
Troubleshoot and resolve website issues such as bugs, errors, broken links, and security breaches
Conduct regular tests and audits to ensure website quality and efficiency
Keep up with the latest web trends, best practices, and technologies
Ensure website compliance with relevant laws and regulations such as privacy and accessibility

Requirements

5+ years of proven experience in digital marketing
3+ years of B2B marketing experience
Experience with website and social media strategy
Bachelor's degree in Marketing, Communications or Public Relations
PC proficiency in Microsoft Office Word, Excel, PowerPoint, and Outlook
Competencies in autonomy, business acumen, communication, creativity, detail orientation, goal orientation, initiative, leadership, project management, and sales ability

Nice to Have

3+ years in B2B marketing within cybersecurity and/or technology service space
Familiarity with web design and development principles and practices, such as HTML, CSS, JavaScript
Proficiency in using digital marketing tools and platforms, such as WordPress, HubSpot, Mailchimp, Ads, Google Ads
Experience with Adobe Creative Cloud

Qualifications

Bachelor's degree in Marketing, Communications or Public Relations

Working at Heartland Technology Group

Heartland Technology Group values creativity, innovation, and strategic thinking. The company emphasizes collaboration across teams and staying current with industry trends and best practices to ensure continuous growth and improvement.

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