Digital Media Analyst

About the Role

Key Responsibilities

• Set up, launch, and optimize paid social campaigns on Facebook and Instagram in alignment with client objectives and platform best practices.
• Structure ad accounts and campaigns in Meta Business Manager and Ads Manager, ensuring strategic audience segmentation and budget alignment.
• Configure and verify Meta Pixel tracking, custom conversions, and event tracking to ensure full-funnel data accuracy.
• Conduct weekly performance audits (“Lights On” checks) to identify rejected ads, pacing issues, and tracking discrepancies.
• Troubleshoot tracking and performance issues related to client data systems and Meta support.
• Upload campaign assets (ad creative, copy, and audiences) and ensure accuracy prior to launch.
• Monitor ad spend pacing and campaign performance to keep delivery on track and within budget.
• Manage and validate incoming client data across tools such as Salesforce and internal reporting systems.
• Complete and deliver structured performance reports, including Executive Summaries with key insights and strategic recommendations.
• Support client onboarding by configuring new accounts, integrating tracking systems, and preparing analytics documentation.
• Offboard accounts by deactivating campaigns and removing payment methods when necessary.
• Collaborate with cross-functional teams to ensure successful sprint cycles, reporting accuracy, and campaign optimization.

Requirements

• Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
• 1+ years of experience in paid social media advertising, campaign execution, or digital marketing analytics.
• Proficiency in Meta Business Manager, Ads Manager, and Facebook Pixel tracking.
• Strong analytical skills with a deep understanding of campaign performance metrics, pacing, and budget management.
• Familiarity with tools like Salesforce, Google Analytics, and other CRM or analytics platforms.
• Exceptional attention to detail and the ability to manage multiple accounts and deadlines in a fast-paced environment.
• Proactive problem-solving skills, especially when troubleshooting tracking issues or platform errors.
• Clear and concise communication skills with the ability to translate data into actionable marketing strategies.

Nice to Have

• Experience managing Meta campaigns.
• Knowledge of marketing funnels and audience segmentation.
• Experience with A/B testing and performance-based optimization strategies.
• Advanced understanding of tracking systems and marketing data sets.
• Expertise in Google Analytics and Excel.

Qualifications

• Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
• 1+ years of experience in paid social media advertising, campaign execution, or digital marketing analytics.

Benefits & Perks

• Unlimited PTO Plan that encourages flexibility, accountability, and work-life balance.
• Eligible for full health, dental, and vision benefits within the first 90 days of employment.
• Drive pays 100% of premiums for STD, LTD, and Life Insurance.
• 401k with up to a four percent match after your first full year at Drive.