Digital Media Coordinator

About the Role

Key Responsibilities

• Developing and executing social media strategies to enhance brand visibility, engagement, and lead generation across platforms like Instagram, LinkedIn, Facebook, and YouTube.
• Creating and publishing compelling multimedia content (posts, stories, reels, carousels) aligned with marketing campaigns and project milestones.
• Designing visual assets using Canva and Adobe Creative Suite; capturing and editing on-site content to showcase projects, team culture, and events.
• Collaborating with internal teams to produce website content including project pages, blog posts, and bios, ensuring alignment with branding and SEO best practices.
• Monitoring and engaging with online audiences, managing follower growth, and executing paid campaigns on platforms such as Facebook and LinkedIn.
• Tracking performance metrics using tools like Google Analytics and Meta Business Suite; delivering monthly reports with insights and recommendations.
• Maintaining a consistent brand voice and visual identity across all digital channels.
• Supporting community-building efforts through authentic engagement and timely content updates.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-5 years of experience in social media management, preferably in the construction, real estate, or A/E/C industry.
• Strong writing, editing, and visual storytelling skills.
• Proficient in content creation tools (Canva, Adobe Suite) and social media platforms.
• Experience with scheduling tools (e.g., Buffer, Hootsuite) and data analytics platforms.
• Familiarity with SEO/SEM, digital advertising, and website CMS (e.g., WordPress, Concrete) is a plus.
• Ability to multitask, meet deadlines, and work both independently and as part of a collaborative team.
• A proactive self-starter who thrives on creativity and industry trend awareness.
• Organized, adaptable, and capable of managing multiple responsibilities in a dynamic environment.

Nice to Have

• Experience with SEO/SEM, digital advertising, and website CMS (e.g., WordPress, Concrete).

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Benefits & Perks

• Salary Range: $50,000-$70,000
• Employee Stock Ownership Program
• Discretionary Annual Bonus
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401k with Discretionary Company Contributions
• Paid Time Off (Vacation; Sick Time)
• Paid Company Holidays
• Paid Parental Leave
• Tuition Reimbursement Program
• Employee Assistance Program
• Gym Reimbursements