Digital Media Lead

About the Role

Key Responsibilities

• Develop and execute integrated digital media strategies that unify brand and growth into a cohesive full-funnel approach.
• Lead multi-channel campaigns across paid social, search, programmatic, and emerging platforms from strategy through continuous testing and optimization.
• Partner with Brand, Product Marketing, Comms, Public Affairs, Policy, and media agencies to align storytelling and execution.
• Manage, mentor, and grow a team of channel managers while fostering innovation and excellence.
• Define and optimize full-funnel KPIs, connecting brand engagement, reach, acquisition, retention, and lifetime value to business impact.

Requirements

• 15+ years in digital marketing leading teams and integrated campaigns, with a proven record of unifying brand and performance into full-funnel strategies.
• Deep expertise in paid social, search, programmatic, and emerging digital platforms across mobile and web, with a track record of optimizing channels for both performance and brand equity.
• Strong analytical skills with the ability to define, measure, and connect digital KPIs to business impact.
• Proven cross-functional collaboration with brand, comms, analytics, and product/UX teams.
• Track record of scaling teams, fostering innovation, and setting high standards for digital execution.

Nice to Have

• Experience at another ride hailing or marketplace company.
• Strong executive communication skills with ability to influence senior stakeholders and external partners.
• Familiarity with global or multi-market campaign execution.
• Ability to flex between long-term strategy development and short-term execution.

Qualifications

• Experience in digital marketing with a focus on integrated campaigns and team leadership.

Benefits & Perks

• Eligible to participate in Waymo's discretionary annual bonus program.
• Equity incentive plan.
• Generous company benefits program.