Digital Media Manager

Public Storage

Plano, TX

Full Time

Senior

10 days ago

Job Description

About the Role

The Digital Media Manager at Public Storage is responsible for overseeing and optimizing the company's digital marketing efforts across paid search, social media, and affiliate marketing channels. The role is central to driving ad performance from implementation to execution, ensuring a customer-centric experience and supporting the company's digital expansion. Public Storage is a large, publicly traded company with a strong reputation for workplace culture, diversity, and growth opportunities.

Key Responsibilities

Assume full ownership of day-to-day paid search reporting, strategy, and continuous refinement across Google Ads, Microsoft Ads, and additional platforms.
Implement, administer, and analyze paid search campaigns to optimize ROI, drive conversions, and lower acquisition costs.
Conduct keyword research, audience segmentation, bid management, and ad copy testing to maximize campaign performance.
Monitor industry trends and platform updates to inform and evolve best-in-class paid search practices.
Lead the strategy, activation, and optimization of lower-funnel paid campaigns across all major social media channels (Facebook, Instagram, X, LinkedIn, etc.).
Develop, test, and iterate new creative assets, ad formats, and messaging to capture target audiences and fuel conversion growth.
Utilize insights and analytics to drive data-informed recommendations and increase campaign efficiency.
Maintain a pulse on emerging channels and digital trends to keep Public Storage at the forefront of innovation.
Own the expansion and performance optimization of the affiliate marketing channel, cultivating relationships with partners.
Oversee partner communications, onboarding, and ongoing support to drive engagement and increase affiliate revenue.
Develop promotional strategies, collaborate on co-branded content, and identify new partnership opportunities.
Leverage analytics to report on affiliate effectiveness and proactively recommend enhancements.
Partner cross-functionally with Marketing, Data Science, Analytics, IT, and Revenue Management teams to develop and launch data-driven campaign strategies.
Build, maintain, and improve dashboards and reports visualizing key metrics and ROI.
Provide leadership with actionable insights, market intelligence, and strategic recommendations.
Ensure all digital media initiatives align with broader business goals, brand standards, and regulatory compliance.

Requirements

Bachelor's degree in Mathematics, Economics, Marketing, Digital Marketing, Business, or related field.
5+ years' digital marketing experience with a focus on digital advertising.
Hands-on expertise with Google Ads, Microsoft Ads, Facebook Ads, and Affiliate marketing platforms (CJ, Rakuten, etc).
Understanding of digital marketing trends, tracking, and digital attribution.
Strong analytical and reporting skills; proficiency in Excel, SQL, Google Analytics, and dashboard tools.
Excellent organizational skills and a detail-oriented mindset.
Outstanding communication and project management abilities.
Proficient within digital marketing platforms.
Ability to analyze data using Excel, Python, and/or R.

Nice to Have

Ability to extract and manipulate data within SQL.
Experience in retail, services, real estate, or franchise/multi-location environments.
Experience with data visualization tools (e.g., Tableau, Looker, Power BI).

Qualifications

Bachelor's degree in relevant fields.
5+ years of digital marketing experience.

Benefits & Perks

Flexible remote work options up to three days per month.
Work in a collaborative office environment in Plano, TX.
Being part of a company recognized as a Great Place to Work, with opportunities for career growth.

Working at Public Storage

Public Storage emphasizes teamwork, collaboration, diversity, and a commitment to employee growth. The company values in-person collaboration but also offers flexibility with remote work options. It is recognized for its positive work environment, diversity and inclusion, and being a top employer in its industry.

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