Digital Media Specialist

About the Role

Key Responsibilities

• Set up, manage, and optimize paid media campaigns across SEM (Google, Bing), Social (Meta, LinkedIn), and display platforms.
• Assist in the development of audience segmentation and remarketing strategies based on campaign goals and best practices.
• Monitor performance metrics, prepare regular reports, and contribute insights to inform optimization recommendations.
• Collaborate with account leads to align campaigns with broader funnel strategies and client objectives.
• Support creative briefing, UTM tagging, and QA processes to ensure campaigns are launched accurately and on time.
• Partner with analytics and data teams to troubleshoot tracking issues and ensure campaign data integrity.
• Stay up to date on platform updates and emerging digital media trends; share learnings with the broader team.
• Contribute to internal process improvements and documentation as part of a growing media function.

Requirements

• Strong analytical skills; comfortable working with data to drive decisions.
• Excellent time management, communication, and organizational skills.
• Proficiency in Excel and other reporting tools; experience with Looker, Tableau, or other BI platforms is a plus.
• Working knowledge of pixels, tags, and conversion tracking.
• Curious and proactive: always looking for opportunities to improve performance and learn something new.
• Detail-oriented: able to catch the small things that others might miss.
• Team player: comfortable taking directions, asking questions, and collaborating across disciplines.
• Results-driven: caring about the impact your work has on real business outcomes.
• Bachelor's degree in marketing, communications, business, or related field.
• 2-4 years of experience executing digital marketing campaigns, ideally in a B2B or recruitment marketing environment.
• Familiarity with Google Ads, Bing Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.

Nice to Have

• Experience in recruitment or HR technology is a plus but not required.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 2-4 years of experience executing digital marketing campaigns.

Benefits & Perks

• Competitive compensation and comprehensive benefits.
• A culture driven by great people with opportunities for development.
• Inclusive environment where individuals from diverse backgrounds can thrive.
• Community involvement through volunteering and giving back.
• Fostering a fun and welcoming workspace, including employee networks, gatherings, and pet-friendly policies.