Digital Media Specialist

About the Role

Key Responsibilities

• Serve as a digital advisor to internal departments to ensure messaging aligns with brand standards and digital strategy.
• Produce and manage content for the Zoo's digital marketing efforts, including Facebook, Threads, LinkedIn, Instagram, YouTube, and TikTok.
• Create social media content quickly through photography and videography surrounding the OKC Zoo's activities and activations.
• Post content based on the standard cadence for the OKC Zoo across all platforms and provide timely responses to consumer questions and complaints.
• Administer monthly content calendar for all platforms 2-4 weeks in advance to better align resources to produce ideal content.
• Curate the marketing content (photos, videos, text) of the OKCZoo.org website (+850k visitors annually) to ensure freshness, accuracy, and intuitive flow.
• Lead digital media internship program including promoting it to external audiences, supervising the application process, coordinating interviews, and selecting candidates.
• Lead efforts of Digital Media Intern including scheduling, assignments, tracking college credit, and providing feedback.
• Responsible for co-developing and executing plans to increase impressions and engagement on all platforms.
• Monitor and analyze performance metrics to optimize campaigns and report trends to leadership.
• Support the strategy and execution of influencer and partner campaigns from pitch to recap to increase awareness, views, social engagement, and sales.
• Analyze and report on partnership performance, incorporating KPIs such as engagement, reach, and conversion impact.
• Collaborate with the Public Relations Specialist to ensure digital content supports broader media and communication efforts.
• Assist in adapting press releases or announcements into engaging content for social media and blogs.
• Conduct platform audits and competitive benchmarking to inform content innovation.
• Ensure brand consistency and compliance across all digital media efforts.
• Recommend tools, trends, and best practices for improving digital engagement.
• Assist with media escorts on grounds when needed.
• Advise employees on appropriate posting of content taken at the OKC Zoo.
• Perform other duties as assigned.

Requirements

• Two (2) years of experience in digital/social media marketing.
• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Experience with producing and managing content for digital platforms.
• Ability to create social media content quickly through photography and videography.
• Strong understanding of digital analytics and performance metrics.
• Excellent communication and collaboration skills.
• Experience leading internship programs or managing teams is preferred.

Nice to Have

• Experience with influencer and partner campaign management.
• Knowledge of tools and trends for digital engagement.
• Experience with website content curation and SEO best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum of 2 years experience in digital/social media marketing.

Benefits & Perks

• Competitive hourly pay of $21.20 - $26.50.
• Full-time employment status.
• Opportunity to work in a vibrant, community-focused organization.
• Work in an office setting with potential for engaging with a wide audience.