Digital Media Specialist

Cowley County

Winfield, KS

Full Time

Mid Level

46k-46k

11 days ago

Job Description

About the Role

The Digital Media Specialist will be responsible for creating and curating engaging content across multiple digital platforms, including the Cowley County website and social media channels. They will help develop strategies for driving traffic, increasing engagement, and improving awareness of Cowley County services to achieve organizational goals. The role involves coordinating marketing efforts with various County departments and working under the supervision of the Economic Development Coordinator.

Key Responsibilities

Ability to develop and implement a comprehensive digital media strategy to increase visibility on the website and social media platforms
Create and manage all published content (images, video, written and audio)
Write compelling copy for website, social media, and email outreach
Monitor social media activity and web content across departments to ensure adherence to guidelines and best practices
Analyze key metrics and adjust strategies as needed
Encourage greater usage of online web applications to improve customer experience
Collaborate closely with County departments to ensure timely execution of digital initiatives
Monitor customer feedback across all channels
Draft monthly Economic Development newsletter
Follow emerging trends in social media content and platform developments
Perform other related duties as assigned

Requirements

2-3 years of experience as a social media/web content creator or similar professional position with a portfolio demonstrating ability to craft compelling stories and develop unique content
Bachelor's degree in communications related field or equivalent experience
Proficiency with Facebook, Twitter, Instagram, and other social media platforms
Proficiency in Microsoft Office software, including Word and Excel
Experience with creative tools to create visual content, including Photoshop, Illustrator, and similar design tools
Understanding of social media KPIs (including engagement rate, interactivity, profile visits, reach by post type), Google Analytics, and SEO techniques
Ability to develop regular reports using data insights to influence strategies and improve outcomes
Familiarity with publishing and web design
Ability to create content across multiple platforms
Ability to coordinate and prioritize multiple tasks in a fast-paced environment
Detail-oriented, creative, deadline-driven, team player, adaptable to new software and technology

Nice to Have

Experience with web design and publishing

Qualifications

Bachelor's degree in a communications-related field or equivalent experience

Working at Cowley County

Duties are performed primarily in an office setting with a quiet to moderate noise level. Employees are expected to perform work safely in accordance with County safety procedures. The role requires sitting or being stationary for long periods, with physical activity including occasional standing, stooping, lifting, reaching, and walking.

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