Digital Media Specialist (Paid Search)

Cca Global Partners

Manchester, NH

Full Time

Mid Level

6 days ago

Job Description

About the Role

The Digital Media Specialist at CCA Global is an expert in paid digital advertising channels (Paid Search, Social, Display, Mobile, Behavioral). This position will be responsible for managing the creation, successful implementation, and ongoing optimization of PPC, Paid Social and Display campaigns for our customers. The role supports small business owners in the retail flooring and home design industry by utilizing paid digital media channels to drive highly qualified leads and traffic to websites and retail storefronts. The position is based in Manchester, NH, with a hybrid work schedule that includes remote work on Mondays and Fridays and in-office collaboration from Tuesdays through Thursdays.

Key Responsibilities

Define strategy for local paid digital media in support of customer advertising goals.
Analyze campaign performance and adjust tactics and strategies as needed.
Optimize campaign performance to meet specified goals including monitoring keyword selection, campaign budgets, ad unit performance, bid strategies, impression share, quality score, and other important campaign metrics.
Implement new campaign setup across Google, Facebook and other media channels including budgets, customer targets and other initial setup requirements.
Generate and communicate monthly digital media campaign performance reports and meet with customers to understand business goals and review campaign performance.

Requirements

Bachelor's degree or equivalent experience in Advertising, Marketing, Business, Communications, or similar field.
Minimum of 2-3 years of hands-on digital advertising experience.
Proficiency in Microsoft Office and all digital media executions (e.g., Meta Ads Manager, Google Ads, and other relevant platforms).
Active Google Ads Search, Display, and Video Certifications is preferred.
Experience using AI-powered software to manage PPC campaigns across multiple clients is a plus.
Solid organizational, verbal, and written communication skills.
Ability to manage and maintain multiple ongoing projects simultaneously and meet strict deadlines.
Skill to develop rapport with member clients and the team, managing relationships and expectations, and troubleshooting conflicts.
Ability to work independently and cooperatively in a creative and fun working environment.

Nice to Have

Digital agency experience.

Qualifications

Bachelor's degree or equivalent experience in a related field.
2-3 years of digital advertising experience.
Active Google Ads Search, Display, and Video Certifications (preferred).

Benefits & Perks

Hybrid work schedule with remote work on Mondays and Fridays.
Recognition as one of New Hampshire's Best Companies to Work For, including Hall of Fame honors.
Opportunities for development, growth, and compensation.
Support for you and your family through life's various stages and situations.

Working at Cca Global Partners

CCA Global Partners is a leading cooperative business model, empowering entrepreneurs to succeed despite industry consolidation. The company values dedication, innovation, and a collaborative, passionate work environment. They emphasize recognition, growth, and supporting employees and their families, fostering a positive and inclusive workplace culture.

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