DIGITAL NEWS CONTENT COORDINATOR - KGNS

Gray TV

Laredo, TX

Full Time

Mid Level

15 days ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, a large Telemundo Affiliate group, Gray Digital Media, video production companies, and studio facilities. KGNS+ is seeking an innovative Digital Content Coordinator to oversee digital efforts, leading content production and publication across all platforms, ensuring high-quality, timely, and engaging content for a diverse audience in a fast-paced newsroom environment.

Key Responsibilities

Write and publish news, weather, and sports coverage on all station digital platforms.
Gather user-generated content and create enterprise material including interactive data maps, infographics, online streaming opportunities, and CTV shows.
Develop strategies for live and on-demand digital content to expand CTV and streaming efforts.
Track engagement, optimize video and story placement, and increase overall digital consumption.
Drive CTV adoption and engagement by collaborating with news and marketing teams to create and promote exclusive CTV content on platforms like Roku, Amazon Fire TV, and Apple TV.
Increase social referrals by developing engaging, shareable content that drives users back to company-owned platforms.
Monitor algorithm changes on platforms like Facebook, Instagram, and TikTok to adjust posting strategies accordingly.
Collaborate with the digital team and newsroom managers to strategize and implement engaging content plans, including analyzing weekly successes and failures using digital analytics tools.
Work closely with reporters, producers, and newsroom members to identify breaking news stories, trends, and features suitable for digital distribution.
Manage content flow, prioritize stories, and monitor all digital channels to ensure timely publication and coverage.

Requirements

Experience developing, creating, and executing content for broadcast, digital, and social media.
Knowledge of SEO best practices and social media strategies.
Previous experience with long-form storytelling and investigations.
BS/BA in Journalism/Communications or equivalent background.
Ability to identify, evaluate, and integrate emerging AI technologies.
Flexible work hours, including mornings, afternoons, evenings, late nights, holidays, weekends, and overtime.
Must hold a valid driver's license and be insurable.
Strong initiative and attention to detail.
Excellent writing skills with proper grammar.
Ability to work well under pressure and meet tight deadlines.
Ability to maintain a positive work atmosphere with co-workers, supervisors, and viewers.
Ability to keep up with national and local news/weather.
Ability to enterprise local hard-news stories.
Computer knowledge, including newsroom software, Microsoft applications, and Internet use.

Nice to Have

HTML, Canva, and Adobe Creative Suite experience.
Knowledge of ENPS.

Qualifications

BS/BA in Journalism/Communications or equivalent.

Benefits & Perks

Not explicitly specified in the description.

Working at Gray TV

Gray Media provides equal employment opportunities to all employees and applicants, prohibits workplace harassment based on race, color, religion, sex, national origin, age, disability, or veteran status, and encourages vaccination against COVID-19. The company emphasizes a respectful, inclusive, and compliant work environment.

Apply Now