Digital News Manager

Nexstar Media Group

Webb, AL

Full Time

Senior

20 days ago

Job Description

About the Role

Nexstar Media Group is America's largest local television and media company with 197 full power stations in 115 markets, reaching nearly 63% of US television households. The company delivers local content, network programming, and digital media services, providing advertising opportunities across all screens and devices. The Digital News Manager role involves overseeing digital content production, strategy, and team management to enhance audience engagement and traffic.

Key Responsibilities

Produce digital and social content, including copy and video.
Research, report, write, and edit stories for web and other digital platforms.
Oversee and improve daily digital editorial content to increase user interactivity and traffic, especially in the local DMA.
Assist team in curating high-interest local content that maximizes engagement and repeat visits.
Review copy and correct errors in content, grammar, and punctuation, following editorial style and formatting guidelines.
Train, coach, and manage a team of local digital journalists.
Evaluate website analytics and observe traffic trends for audience growth strategy.
Work with the news director to craft and execute a digital strategy to grow distribution platforms and maximize readership, engagement, and video views.
Responsible for meeting local site KPI goals.
Promote news content on social media.
Serve as a bridge between digital and broadcast in the local newsroom.
Create opportunities to market digital content on broadcast and use social media and website to build brand recognition and drive viewers to television.
Monitor all forms of major local, state, and national media for breaking news, trending, and exclusive stories to grow engagement and traffic.
Respond positively to feedback.
Maintain some schedule flexibility, including nights and weekends.
Perform various other duties as assigned.

Requirements

Experience in digital content production, including copywriting and video.
Ability to research, report, write, and edit stories for digital platforms.
Knowledge of website analytics and traffic trend analysis.
Experience in managing or coaching a team of digital journalists.
Ability to develop and implement digital strategies to grow audience and engagement.
Strong editorial skills, including grammar, punctuation, and adherence to style guidelines.
Flexibility to work nights and weekends.
Ability to monitor and respond to media trends and breaking news.

Working at Nexstar Media Group

The description emphasizes a dynamic, engaging environment where digital and broadcast teams collaborate closely. It highlights a commitment to journalistic integrity, audience growth, and adaptability, with a focus on local community engagement and media innovation.

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